Author Directory

Jeffrey Baker (2 posts)

Jeffrey Baker, vice president for sales force effectiveness, directs research efforts, new product development, and market positioning for The Forum Corporation. Jeffrey's focus on customer-centric selling comes from a career in selling and leading sales teams, managing customer care operations, and consulting to leaders of commercial sales and marketing organizations.

Gemma Baker (10 posts)

Gemma Baker is the Marketing Executive for UK web chat software provider Click4Assistance, with a range of knowledge in live chat software and customer engagement channels, customer service methods and improving online business.

Julie Baker (12 posts)

Executive VP of Digital Media Solutions at Quaero, Julie is a seasoned digital media executive with experience leading the development of platforms, solutions, and professional services teams required to serve the complex and dynamic media industry. Julie earned her master's degree in advertising and business administration from the University of Texas and her bachelor's degree in journalism and business from Indiana University.

Oliver Baker (29 posts)

Oliver Baker is a co-founder of Intelivita, a leading Web and Mobile App Development company based in Leeds, UK. Oliver has been at the forefront of the business, expanding it globally and into new technologies including iOS and Android, AR, VR and Mobile Game applications. Oliver excels in Project Management, Leadership, Quality Assurance and Problem Solving and has qualifications with Prince2 and APM. He aims to develop his skills further through a shared interest with other leaders in the Software Markets and the Clients of Intelivita.

Daniel Bakst (7 posts)

I am the Social & Digital Marketing Associate for Second To None. Second To None is a Customer Experience research firm helping brands measure their existing CX via mystery shopping, voice of customer surveys, sales/marketing compliance audits and related custom research programs. We serve leading brands within the retail, restaurant, ecommerce, banking, healthcare and education sectors. I graduated from the University of Michigan in 2016 and continue to live and work in Ann Arbor. Go Blue!

Karthik Balachander (1 posts)

Karthik is a retail marketing manager for Webnames.ca, Canada's original domain name registrar and a popular Canadian Web host. He handles customer acquisition & growth across PPC, PR, SEO, Social, Branding and Events for the retail segment of Webnames.ca. Previously he led marketing for the NativeAI Publisher Analytics platform and the News360 Personalized News app.

Raj Balasundaram (1 posts)

Raj Balasundaram is a Digital Marketing Evangelist and AIM (Artificial Intelligence Marketing) aficionado. Raj runs the global solutions and innovations team for Emarsys. As a trusted advisor for leading marketers, he has successfully helped them leverage their digital platforms and data to out-maneuver competitors and achieve superior financial results.

Matthias Baldauf (1 posts)

Matthias Baldauf is a content writer at cxomni. His thematic focus is on CX and customer experience management. Prior to that, Matthias Baldauf worked for several years on the agency and corporate side for B2B companies in the areas of PR and content marketing.

Syed Balkhi (215 posts)

Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. With over 10 years of experience, he’s the leading WordPress expert in the industry. You can learn more about Syed and his portfolio of companies by following him on his social media networks.

Jason Ball (1 posts)

B2B marketing expert Jason Ball, founder of Considered Content, has worked with Google, Oracle, AT&T, EY, Sony, Hubspot and Microsoft. Jason and his team have created content and communications for 22 out of the world’s top 50 tech companies.

Laura Ballam (38 posts)

Laura Ballam leads TeamSupport's marketing and sales development functions. Laura's passion for the customer experience guides her marketing decisions and fits perfectly with TeamSupport's customer-focused culture. Prior to joining the team at TeamSupport, Laura held multiple positions in marketing and sales support, including managing marketing and CRM for a global manufacturing company where she was responsible for developing and implementing the company's traditional and online marketing strategies in North and South America.

James Balneaves (1 posts)

Driven to solving the marketing challenges of disparate data sources & disconnected technology, James is Marketing and Business Development Manager at SYZYGY London.

Brandon Balsley (1 posts)

Brandon Balsley is a small and midsize business technology evangelist with Sage North America. His team builds and supports contact and customer management, Social CRM and mobile sales systems for over 3 million customers worldwide.

Neha Baluni (4 posts)

Being a Senior Technical Writer at MobileAppDaily, Neha Baluni loves jotting down her piece of opinion for the advancing technology in mobile app world. Having a journalism background, she is a writer by day and a reader by night.

Michael Bamberger (1 posts)

Michael Bamberger is the Founder & CEO of Tetra Insights, a research technology company based in Boulder. He has over a decade of experience working on product development, research, and data initiatives for leading global brands. Michael is a graduate of Dartmouth College and currently lives in Boulder, CO with his wife and two sons.

Kathleen Banashak (1 posts)

Kathleen Banashak is the Head of Global Client Support Services at Sitel. In this role, Kathleen is accountable for Global Client Services, with responsibilities that include spearheading "Voice of the Client" initiatives to ensure learning is close-looped, resulting in added value for clients and strengthened client relationships for Sitel. She has also has been instrumental in many significant, global projects - including leading the merger of Sitel and ClientLogic - resulting in a $1.4B industry-leading organization, managing Sitel's Global Support Services, and most recently, leading Site

Stuart Banbery (2 posts)

As Marketing Director. Stuart oversees all brand, marketing and customer comms at digital engagement platform Orlo. He also has experience from a previous role in marketing CRM software solutions across a range of vertical sectors. At weekends he can be found running around in lycra competing in Triathlons.

Monika Banczerowska (2 posts)

Monika Banczerowska is an Online Marketing Specialist at http://www.bizdb.co.uk/.

William Band (62 posts)

Bill Band is a vice president and principal analyst at Forrester Research. He is a leading expert on CRM topics, having helped organizations define customer-driven strategies to achieve distinction in the marketplace for his entire career. Click here to download free related research from Forrester (free site registration required).

Seenu Banda (1 posts)

Seenu Banda is a founder of Kaybus Inc. Prior to founding Kaybus, he was an entrepreneur in residence at Artiman Ventures. Previously, he was a VP of Enterprise solutions at Alcatel-Lucent. He was the CEO and founder of NetDevices which was acquired by Alcatel-Lucent in 2007. Prior to NetDevices, he was Senior Director of Marketing at Cisco Systems where he managed multiple billion-dollar product lines including the 7200 and 7500. Earlier, Seenu worked for six years at Intel Corporation in strategic and product marketing roles.

Sid Banerjee (8 posts)

A Greater Washington Ernst & Young Entrepreneur of the Year in IT services, Sid is the CEO and Co-Founder of Clarabridge™. Sid provides executive leadership and strategic direction and is a well-known expert in customer experience, business intelligence, and text mining.

Vipul Bansal (1 posts)

Vipul is a Marketing Analyst at PushCrew, Wingify. He is a marketing enthusiast and an HubSpot certified Inbound Marketer.

Kfir Bar-Levav (1 posts)

Kfir Bar-Levav started out as a sales rep in 1995 and since then has acquired extensive entrepreneurship skills and sales experience as a result of working in the field and managing the sales teams of leading international fashion and luxury brands. Kfir founded WRNTY Ltd. in 2006 and today serves as VP of Business Development.

Andrea Baranowski (2 posts)

I am a Business Development Representative for AGSalesworks, assisting both SMB and Enterprise level accounts in multiple industries.

Tom Barbaro (1 posts)

Tom Barbaro is VP Sales, East at PebblePost, overseeing revenue growth and leading enterprise and mid-market sales development. Tom brings 15 years of success in performance-based marketing from cutting-edge digital startups. Prior to PebblePost, Tom served as Criteo’s VP of East Coast Sales. He helped build the now publicly traded Criteo into the global leader in retargeting with a value of more than $4 billion. His team at Criteo forged relationships with the largest advertisers in the world within the retail, travel, and classified verticals.

Terry Barber (1 posts)

Terry Barber is the Chief Inspirator for Grizzard Communication Group. He primarily serves the non-profit healthcare segment as well as colleges and universities in the subject area of philanthropic branding. He is the author of The Inspiration Factor.

Ted Bardusch (1 posts)

As the CISO for Usermind, Ted Bardusch is responsible for all aspects of security and compliance for the company. A 25-year security veteran, Ted built his own firewalls and won several “Capture the Flag” hackathons.

Himanshu Bari (2 posts)

Himanshu Bari is the Sr. Director of Product Management at MindTickle. He has over 15 years of enterprise software experience in a diverse set of roles spanning product management,software development, user experience for security, fraud, and data center products. Recently he’s focused on the big data space where he led the data platform and machine learning driven products for ThreatMetrix, a LexisNexis company. Himanshu holds a Masters in Computer Science and MBA from UC Berkeley.

Kate Barker (1 posts)

Kate is CXO/Partner at CuriosityCX, an insights and advisory consultancy. She has a decade of experience helping brands from start-ups to the Fortune 100 drive customer-focused improvements. Formerly, in her role as Vice President at Ipsos, she led key CX clients and global technology partners. She led client development at SMG with focus on mobile research strategy, and spent several years at a high-growth software startup helping enterprise brands design and execute training and influencer marketing programs. B.A. Colorado College. Former member of US Pentathlon Olympic training team.

Brandee Barker (1 posts)

Brandee has worked in various management roles such as Marketing Communications and Business Development and used her skills to help drive revenue for the organizations she has worked with. At SALESWORKS she is a Consultant who specializes in marketing coaching, copy writing, website strategies, and event execution.

Jannelle Barlow (1 posts)

Janelle Barlow, PhD, is an award-winning speaker, trainer, consultant and author who translates research into practical tools to improve customer service and complaint handling. She works with Customer Service Representatives, managers, and entire companies, both nationally and internationally, to help them recover and retain customer loyalty. She has recently released the third edition of her bestseller (more than 275,000 copies sold to date), A Complaint Is a Gift: How to Learn from Critical Feedback and Recover Customer Loyalty (BK Publishing, Nov.8, 2022). Learn more at AComplaintIsAGift.

Michael Barnard (28 posts)

Michael oversees a team of Customologists with combined talent across strategy, data science, and technology, who help brands understand and influence customer behaviours. Michael’s experience in human centred design is foundational in our principles of design thinking and starting with the customer, focusing on how brands engage, keep, and grow customers.

Jim Barnes (57 posts)

Jim Barnes is a consultant, speaker and author on customer relationship strategy and metrics, and on the creation of value for the customer. Barnes operates Barnes Marketing Associates, Inc. from his base in Canada. His latest book is Build Your Customer Strategy (John Wiley & Sons).

Benjamin Barnes (1 posts)

Ben Barnes (ACIM) is a diploma qualified CIM practitioner with eight years of practical experience of implementing strategy reviews and day-to-day tactical plans. He has worked on marketing projects and strategies for multi-national businesses and specialises in the software sector with his agency Barnes & Shirley.

Hank Barnes (33 posts)

Hank Barnes provides research and advisory services on go-to-market strategies--particularly around marketing, positioning, and customer experience--for technology providers. Hank has more than 25 years of high-technology sales and marketing experience in both field and corporate roles, both as an individual contributor and the marketing leader for several startups. He is a long-time proponent of customer-centric marketing and the use of customer experience as a key differentiator for business success. His posts here include content from his days with Adobe, SAP, and now Gartner

Yifat Baror (1 posts)

Yifat Baror is the Co-founder, CMO, and Chief Growth Officer at Osa Commerce. With almost two decades of experience in E-commerce, Yifat has consistently driven global growth for omnichannel retail. Her track record includes leading GTM strategy, brand building, and high-growth teams. Yifat also founded and managed a multi-million dollar retail business that distributed contemporary brands internationally. Yifat was awarded the SDCE Executive's 2022 & 2023 Women in Supply Chain award.

Amir Baroz (1 posts)

Head of SEM at Qmarkets providing Idea & Innovation Management Tools for EnterprisesQmarkets - Corporate Innovation & Idea Management Platforms.

Rob Barr (1 posts)

Rob Barr is Divisional Director for Access' Not-for-profit division, with responsibility for nearly 1,000 customers and the NFP product roadmap. Rob has many years' experience in the NFP sector and is passionate about ensuring that Access software remains relevant and adds value to the NFP sector.

Rodolphe Barrere (1 posts)

I founded Potloc with Louis Delaoustre as a response to a much-needed revamp to the way consumer research has been conducted up until now. As consumers changed behaviors during the past 2 decades due to globalization, the rise of mobile technologies, and interconnectivity, the opportunity to make these changes happen was unique. Potloc was born as a way to advance the methodology, using today’s technologies, and placing consumers at the heart of it all.

Howard Barrett (1 posts)

Howard Barrett is a member of the Institute of Marketing and lives in London. He held senior sales and marketing positions in consumer products and services before starting the CRM practice for a Big 5 firm. After leading the firm's expansion into Europe, Barrett joined Unisys.

Steve Barry (1 posts)

Over his 7 years with Forum, Steve's time has been split between the area of leadership research and development, and marketing. He has developed new leadership capabilities, tailored existing products to meet client needs, and authored white papers on the subject.

Paul Barsch (64 posts)

Fortune 500 marketer Paul Barsch has worked in technology for fifteen years at companies such as Terayon Broadband, BearingPoint Management Consulting, HP Enterprise Services and Teradata. Connect with him on Twitter @paul_a_barsch.

John Bartold (4 posts)

John Bartold, Vice President, Loyalty Solutions at Epsilon, specializes in developing marketing initiatives to build relationships and alter customer behavior for increased profitability and reduced churn. John is a frequently requested speaker on the subject of marketing and management at conferences throughout the US. He also serves as a faculty member for the highly popular Loyalty Marketing Workshop offered by the Direct Marketing Association and is a contributing editor to COLLOQUY.

Sean Barton (1 posts)

With over 15 years' experience in e-commerce, digital operations and channel strategy, Sean knows how to read minds when it comes to database marketing. His extensive professional portfolios include developing, building and leading digital teams in a number of European blue chip companies, including first direct, HSBC and Centrica.