Gemma Baker
Gemma Baker
Gemma Baker is the Marketing Executive for UK web chat software provider Click4Assistance, with a range of knowledge in live chat software and customer engagement channels, customer service methods and improving online business.
Communicating Effectively with Customers
Customers are the bread and butter for any organisation, whether selling to or supporting businesses or individuals, communication is vital between both parties. See...
What Love Island Can Teach Us about Customer Retention
Love it or hate it, Love Island is currently dominating our screens. And whilst most would struggle to take away an educational lesson from...
Are Consumers Really Hanging up on the Telephone?
ContactBabel’s report UK Contact Centres: 2017 - 2021 shows that ‘telephony volumes will decline to around 64% of total contact centre interactions by 2021’....
Making the Checkout Process Easier
Amazon has confirmed locations for their new Amazon Go stores that will be checkout free. Chicago and San Francisco follow their flagship shop...
Capitalise on Consumer Spending Trends This May
Source: Shutterstock The May bank holidays are just around the corner for UK residents. This means many consumers will be looking to snap up best...
Can You Provide Great Customer Service Without Being Attentive?
Recently sitting in a cosy Portuguese restaurant, the place was at full capacity with around 30 diners and 3 staff serving. As a table...
Improving Online Business with Web Chat Software
Organisations with a web presence will be constantly looking for ways to improve their business. Satisfying more visitors will lead to achieving higher conversions,...
The Secret to Customer Retention: Make Friends Not Just Customers
We have all had an experience with a company where at that moment in time, you want nothing more than to slam that door...
Why Web Chat Systems are so Much More than Facebook Messenger
Facebook has been pushing messenger for customers to be able to connect with a business to get their questions answered. Users of Facebook are...
Will Facebook Change Consumer Opinion on Video Chat Customer Service?
In five years’ Facebook will “probably” be “all video”, reported Facebook’s Head of Operations in Europe, the Middle East and Africa, Nicola Mendelsohn. She...