Monika Banczerowska
How to improve your marketing strategy with social listening
It's clear that social media brought the most significant change in marketing strategies brands develop to communicate with consumers. Before Facebook or Twitter, companies couldn’t imagine building such close relationships with their customers or responding in real-time to potential target audiences located on the...
Playing the Consumer Game – How to Use Gamification for Improving Your Customer Service
Gamification is a strategy that's been turning a lot heads lately and can now be traced in the mainstream of corporate management. Despite its growing popularity, managers are still in the dark about how to effectively use gamified tactics to their benefit – not...