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Raj Balasundaram

Raj Balasundaram
Raj Balasundaram is a Digital Marketing Evangelist and AIM (Artificial Intelligence Marketing) aficionado. Raj runs the global solutions and innovations team for Emarsys. As a trusted advisor for leading marketers, he has successfully helped them leverage their digital platforms and data to out-maneuver competitors and achieve superior financial results.

Four Marketing Approaches to Drive Value for Travelers Whilst Increasing Revenue

Travelers are ludicrously price-conscious. Thanks to the proliferation of online comparison services, there’s a very strong consumer-driven demand for value. And so, people are spending...

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