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Ricardo Saltz Gulko

Ricardo Saltz Gulko
Ricardo Saltz Gulko is the founder of Eglobalis and the European Customer Experience Organization. He is a global strategist specializing in B2B enterprises, with a focus on Customer Experience, Professional Services, Design and Innovation, as well as data-driven services. Ricardo empowers major global enterprises to generate new revenue and enhance market competitiveness through the delivery of exceptional global CX, and he employs design to drive adoption and growth. The end results of his work include high growth, increased retention, loyalty, innovation ignition, adoption and growth.

Mixing Ethnography with Customer Experience: A Deep Dive into Customer Benefits

Article source: https://www.eglobalis.com/mixing-ethnography-with-customer-experience-a-deep-dive-into-customer-benefits/ Ethnography and customer experience (CX) blend seamlessly to create a richer, more comprehensive understanding of customers. Ethnography’s immersive approach provides context and...

Exceptional Design – Enhancing Tech Adoption and Customer Experience

Exceptional Design Enhancing Tech Adoption and Customer Experience Article source: https://www.eglobalis.com/enhancing-tech-adoption-through-exceptional-design-and-cx/ In the rapidly evolving landscape of technology, digital product design has emerged as a…

Enhancing Product Design with AI: A Journey of Creativity and Customer Experience

Image Rights for ECXO: Generated by MidJourney and DALL-E The Transformative Power of AI in Physical Product Design: Enhancing Creativity and Customer Experience Article source:…

A Comprehensive Analysis of AI’s Impact on the Employee Experience by Ricardo Saltz Gulko

Image Rights for ECXO.org: Generated by MidJourney and DALL-E A Comprehensive Analysis of AI’s Impact on the Employee Experience As we have explored, AI is...

How to Develop a Comprehensive Employee Experience Program to Boost Your Company

Image source ECXO.org How to Develop a Comprehensive Employee Experience Program to Boost Your Company “Start with the needs of employees first. They may not…

The Upcoming Impact of AI on Enterprise Technology Design: Enhancing CX and Business Outcomes

The Upcoming Impact of AI on Enterprise Technology Design: Enhancing CX and Business Outcomes Source article: https://www.eglobalis.com/the-upcoming-impact-of-ai-on-enterprise-technology-design-enhancing-cx-and-business-outcomes/ Introduction Artificial Intelligence is revolutionizing enterprise technology, and…

CX Design: What Can Companies Do to Compete with Tech Giants? – Part II

CX Design: What Can Companies Do to Compete with Tech Giants? – Part II Medium and small players entering markets dominated by giants like SAP,...

CX Design Part I: How Leading Enterprise Tech Firms Overcome Complex Challenges

Article source: https://www.eglobalis.com/simplifying-cx-design-how-leading-enterprise-tech-firms-overcome-complex-challenges/ Simplifying CX Design: How Leading Enterprise Tech Firms Overcome Complex Challenges Part I Seamless customer experiences and clear interfaces are two key…

Unlocking CEO Mental Fitness: Imagine ”NPS” as a Custom Gauge for Effective Leadership or Not

While I lack a background in psychology or psychiatry studies, having come from an engineering and business graduate school, I find myself reflecting upon...

Evolving Conversational AI for Enhanced Customer Experiences: Navigating Ethics, Privacy, Metrics and Trust

This article was originally posted on https://www.eglobalis.com/evolving-conversational-ai-for-enhanced-customer-experiences-navigating-ethics-privacy-metrics-and-trust/ In the era of Conversational AI, where voice assistants and chatbots have become integral parts of our...

The Best Customer Experience Books of 2023: Exploring Digital, Data, Design, and Centricity – The Power of the 3...

Best Customer Experience Books 2023 in Digital Data, Design and Centricity – The famous 3 Ds: The article was originally posted on Eglobalis by...

True Personalisation is Unworkable for Customer Experience

Personalisation and hyperpersonalisation are as old the dinosaurs. In the same year Jurassic Park arrived in our cinemas (1993), Don Peppers and Martha Rogers...

Why NPS doesn’t work any more, and what’s the alternative?

“How likely are you to recommend our product and services to a friend or colleague”? There are few questions in customer experience where...

How to create better business outcomes through CX design

Article source: https://www.eglobalis.com/how-to-create-better-business-outcomes-through-cx-design/ Design everything from the customer back or customers won't come back for anything Get your CX design right and the link with…

How to boost customer loyalty in a tough economy

Republished by author from: https://www.eglobalis.com/how-to-boost-customer-loyalty-in-a-tough-economy/. Economic forecasts are subdued for 2024. There are some shards of light. But, uncertainty remains high in Americas, Europe, the...

How complexities prevent and improve employee and customer experience

Posted originally at https://www.eglobalis.com/how-complexities-prevent-and-improve-employee-and-customer-experience-2/ How complexities prevent and improve employee and customer experience Is your organisation losing value and capacity to complexity? In this article…

Transforming Call Center Experiences: How AI-Powered Solutions Can Reclaim $250 Billion in Wasted Investments

Article source: https://www.eglobalis.com/transforming-call-center-experiences-how-ai-powered-solutions-can-reclaim-250-billion-in-wasted-investments/ “AI is selling like hotcakes” – Rowan Trollope Enterprise subscriptions are the most important quarterly performance metric for cloud contact centre...

How to use emotional design in CX to escape the B2B commodity trap

Our focus in B2B is on how we design experiences that plug into positive emotions to build credibility, trust, loyalty and high lifetime value....

Anywhere, everywhere, all at once – integrating technology in B2B omnichannel design

Original article: https://www.eglobalis.com/anywhere-everywhere-all-at-once-integrating-technology-in-b2b-omnichannel-design/ Anywhere, everywhere, all at once – integrating technology in B2B omnichannel design Integrating touchpoint technologies is a strategic imperative as we all…

From here to affinity – how to build client centricity in professional services

Article source: https://www.eglobalis.com/from-here-to-affinity-how-to-build-client-centricity-in-professional-services/ Professional services (PS) and consulting is critical to client experience. But, here's the question: if your competitors could do the same...

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