Ricardo Saltz Gulko
Ricardo Saltz Gulko
Ricardo Saltz Gulko is the founder of Eglobalis and the European Customer Experience Organization (ECXO). He is a global B2B strategist working with large enterprises on Customer Experience, Professional Services, design-led innovation, and data-driven service models. His work turns customer signals into measurable business outcomes, helping organizations unlock new revenue, strengthen competitiveness, and scale adoption. Eglobalis serves Fortune 100 companies including Samsung, Oracle, SAP, and HP.
Experience Management: How CX and Customer Success Unite to Drive Strategic Growth
Experience Management (XM) has become the strategic backbone of sustainable growth. By linking strategy with execution, XM enables companies to manage experiences as measurable assets…
Adapting When AI Moves Faster Than Our Organizations Do
The rapid progress of agentic AI marks a defining inflection point in business history. What was once experimental is now a competitive necessity.
Middle East B2B Customer Experience Divergence Analysis
Business-to-business (B2B) customer experience (CX) in the Middle East exhibits striking divergence across the region. Some countries have advanced CX practices integrated into corporate strategy,…
Predictive Churn in B2B CX
Business‑to‑business (B2B) relationships sit at the heart of many industries, yet the economics of retaining those relationships are often misunderstood.
SLAs or XLAs: What Serves Your Customer Best?
For decades, Service Level Agreements (SLAs) have been the contractual backbone of IT and business services. However, executives across industries have increasingly discovered that meeting…
AI in Supply Chain CX: Why Experience Is Built on Reliability
When supply chains fail, Customer Experience (CX) suffers. AI can help.
Western Consumer Sentiment and the CX Forecast: Europe Leads in Stability
European consumers are demonstrating steadier sentiment and stronger holiday spending intentions than their American counterparts.
European B2B CX Benchmark Report 2025-2026
The European B2B landscape presents a complex tapestry of customer experience (CX) approaches shaped by cultural values, regulatory environments, and technological adoption patterns with a…
The Impact of AI in Loyalty & Retention – CX Tech
Companies that harness AI to anticipate churn, personalise engagement, and tie retention to financial outcomes are already outperforming those relying on old playbooks.
Who Owns Mobile CX? Apple, Samsung, Huawei, Xiaomi Battle
The global smartphone market has undergone a fundamental transformation where technical specifications alone no longer drive consumer decisions. We have entered an era where customer…
The First Global Benchmark Report on B2B Customer Experience Divergence
The global B2B customer experience landscape reveals dramatic regional variations shaped by cultural business practices, regulatory environments, technological infrastructure, and economic priorities.
AI Copilots to Agents: Shaping Employee Experience & Trust
Treat agentic AI as augmentation of people, not replacement; invest in skills and change management; and build governance that balances efficiency gains with fairness, privacy,…
These Tech Firms Rewrote the Rules of Customer Experience Metrics
Forget vanity scores. From real-time insights to account-level health, these companies are proving that smarter CX metrics drive real business impact. The Gist Integrated CX…
CX–AI Symbiosis: Now & Next Engines Driving Tech Growth
Artificial Intelligence (AI) has moved from experimental projects to being a central driver of enterprise technology.
Is CX and AI Getting Married? Emotional AI in B2B CX
Imagine if one day your client dashboard could sense frustration before a single word was spoken. That’s where Emotional AI is heading—toward analysing tone,...
AI-Driven Data Monetization: Uniting CX and Cloud Service Value
Originally published here: https://www.eglobalis.com/ai-driven-data-monetization-uniting-cx-and-cloud-service-value/ Introduction In the age of AI, data is no longer a passive byproduct of B2B SaaS and cloud platforms — it...
Beyond the Silo Walls: How Agentic AI Redefines the Enterprise Operating Model – Part II
After breaking down silos with agentic AI, what comes next?
Why 74% of Enterprise CX AI Programs Fail — And How to Make Them Work
In the race to adopt AI for customer experience (CX), many enterprises are charging ahead without laying a proper foundation.
Breaking the Walls: How Agentic AI Is Dismantling Silos in Global Enterprises – Part I
This article was originally published on: https://www.eglobalis.com/breaking-the-walls-how-agentic-ai-is-dismantling-silos-in-global-enterprises-part-i/ Introduction Across industries, enterprises are plagued by one persistent, costly structural problem: silos. These invisible barriers between departments,...
Survival as a Service: The Experience Model That Saves Lives and Redefines CX Standards
The medical device industry elevates customer experience (CX) far beyond conventional service standards, creating a unique model described as Survival as a Service.