Thomas Wieberneit
Thomas Wieberneit
Thomas helps organisations of different industries and sizes to unlock their potential through digital transformation initiatives using a Think Big - Act Small approach. He is a long standing CRM practitioner, covering sales, marketing, service, collaboration, customer engagement and -experience. Coming from the technology side Thomas has the ability to translate business needs into technology solutions that add value. In his successful leadership positions and consulting engagements he has initiated, designed and implemented transformational change and delivered mission critical systems.
Your Sales Funnel Is an Architectural Disaster, And How to Change This
Every single week, I sit through pitches from enterprise software vendors boasting about the next iteration of their ” AI-powered sales pipeline optimization platforms”....
The Sales Automation Mirage: Why More AI Means Less Signal
The contemporary B2B sales landscape is currently drowning in its own engineering achievements. For the past decade, the holy grail of outbound sales development...
Zendesk’s Specialist Bet Is the Right One; and Here’s What Would Make It a Moat
If you only read the press releases, Zendesk Relate 2026 told a strong, clean story. The era of the chatbot is over. Welcome the...
Sapphire 2026 – What SAP actually did for CX
SAP Sapphire 2026 was a major platform announcement, a competitive shot at ServiceNow, a coherent acquisition story across Reltio, Dremio and Prior Labs. It featured an Anthropic partnership that puts Claude at...
The AI Ferrari: Why Your CX Strategy is Stuck on Concrete Blocks
We have reached a point in the hype cycle where “AI” is being sprinkled on enterprise software like a seasoning on a cheap steak:...
The AI Content Trap: Multiplying Mediocrity at Scale
Marketing has always suffered from a volume addiction; however, the advent of generative AI has turned a bad habit into a terminal condition. In...
SAP’s Double Acquisition: How Dremio and Prior Labs Complete a Data Strategy the Competition Can’t Easily Match
On May 4, 2026, SAP announced two acquisitions in the same breath: Dremio, an Apache Iceberg-native agentic data lakehouse, and Prior Labs, a pioneer of Tabular Foundation...
SAP Draws a Perimeter around Agentic AI and What That Means for the Rest of US
The most consequential enterprise AI governance document published this year arrived in late April with surprisingly little fanfare. SAP’s updated API Policy, version 4/2026, is...
The Orchestration Layer in Enterprise AI Just Got Named. It Has a Gemini Logo on It.
What Google Cloud Next 2026 actually told us about the titan pecking order Google Cloud Next 2026 wrapped last week. The official version of the...
The Agent Wars Are Over. The Substrate Wars Just Started
Three titan announcements in two weeks reveal what enterprise software vendors are actually fighting over in 2026, and it is not agents. If you have...
AI in Q1 2026: Less Magic, More Context, and the Death of the Outbound SDR
Companies are waking up to the hard truth. AI is no longer a futuristic promise; it is a budgetary line item with concrete expectations.
Generative Engine Optimization: The New Tech Hustle or a CX Reality?
The digital marketing landscape is undergoing a massive tectonic shift. Since the ascent of Google, search engine optimization was the undisputed king of visibility....
The Contact Center Is Dead: Long Live the Operations Layer
The market is shifting from asking the question "who can capture the ticket best?" to "who can actually resolve the problem fastest?"
AI Is Killing Seat-Based Pricing. What CX Software Buyers Should Do Next
As AI shrinks seat counts and exposes misaligned pricing, CX leaders need contracts that link vendor revenue to resolutions, retention, and cost-to-serve — not machine…
Agentic Commerce: A Genuine Paradigm Shift or Just Another Vendor Pitch?
The e-commerce industry has been pushing the exact same shopping cart down the exact same digital aisle for the better part of two decades....
The Uncomfortable Truth About Enterprise AI in 2026: It’s Not Intelligence, and That’s a Problem
As enterprises scramble to deploy AI, the Great AI Debate’s eighth installment reveals a widening gap between what vendors are selling and what actually...
Beyond the Honeymoon: Why Map Communications Bets on Zoho for a Decluttered Tech Stack
Recently, while on the ground in Austin, Texas, attending ZohoDay 2026, I had the pleasure of sitting down with Vaibhav Dani, the CEO of...
The Illusion of Value: Why Salesforce’s Agentic Work Unit is the New “Bad Query” of the AI Era
The News On February. 25, 2026, Salesforce announced a pricing and metrics update. During the company’s Q4 FY2026 earnings call, CEO Marc Benioff, together with...
The New Enterprise Moat? Zoho’s AppOS and Stack Sovereignty Signal the End of Fragmented SaaS
ZohoDay 2026 is in the books, and it has again been an intense two days of information and discussions, starting off with some impressive...
The Algorithmic Bazaar
The digital commerce industry has spent the last twenty-five or so years optimizing a single, unit of measurement: the session. We built cathedrals of...