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Thomas Wieberneit

Thomas Wieberneit

Thomas helps organisations of different industries and sizes to unlock their potential through digital transformation initiatives using a Think Big - Act Small approach. He is a long standing CRM practitioner, covering sales, marketing, service, collaboration, customer engagement and -experience. Coming from the technology side Thomas has the ability to translate business needs into technology solutions that add value. In his successful leadership positions and consulting engagements he has initiated, designed and implemented transformational change and delivered mission critical systems.

a great human – bot conversation with lots to learn

Inspired by a recent panel discussion as part of the In the Hot Seat podcast that I am involved in, I opened a chat with…

How to create winning industry solutions 

One of the terms du jour is „industry cloud“. We hear it even more often than even platform or CX at this time. Why is…

How to make customers for life

On November 10, 2022, SugarCRM held its annual analyst day in the beautiful Chaminade resort in Santa Cruz. In attendance was an elusive crowd of…

How Zendesk Intelligent Triage steps up the customer service game

The News On September 14, 2022, Zendesk announced the release of its new customer sentiment and intent functionality: Intelligent Triage and Smart Assist. These new…

UX and CRM – How to make them a match

When talking about CRM systems, people – especially managers – mostly think about functions, features, and control. How can a process be supported and managed?…

How to engage for customer experience and success

It is time for a stake in the ground again. Of late, every vendor who used to play in the CRM arena positions itself as…

How (and why) a marine consultancy made Zoho core of their business

During ZohoDay 2022, I had the chance to have a longer conversation with Graham Dallas, business development manager of the ABL Group. Graham was responsible…

The customer success movement

Customer success has become an interesting topic for software vendors and systems integrators, alike. I am thinking about this topic for a while now and…

How to make Zoho a business’s operating system

During ZohoDay 2022, I had the chance to have a longer conversation with Adi Mula, founder and CEO of National Retail Solutions, NRS. If you do…

How to “Zoho-matize” a business

During ZohoDay 2022, I had the chance to have a longer conversation with Elie Katz, founder and CEO of National Retail Solutions, NRS. if you do…

Don’t mess with Zoho – A Zohoday 2022 recap

After spending two days in Austin, TX, attending the ZohoDay 2022, it is time for a little recap of this interesting event.  We were 99…

SAP reports its Q2 2022 – A snap Analysis

On July 21, 2022, SAP reported its numbers for the second quarter 2022 and the first half of the business year 2022. In contrast to the last…

How trust is the foundation of the data driven supply chain

In the course of the last year or three, I have written a few times about the supply chain and how it affects the customer…

How to create value with a CDP

These days, Customer Data Platforms, or in brief CDPs, are one of the most discussed topics in the CX industry. Last time I looked, the…

How to measure the ROI of CX – A CXChangersTalk

These days, customer experience is one of the biggest topics. Many, if not most, vendors have restructured, reshaped, or just renamed their portfolios to reflect…

The almighty Metaverse – its Rise and Fate

This is the third part of my return of the undead series. The first two parts dealt with identifying what components or building blocks a…

The impact of the supply chain on the customer experience

There are a couple of lessons that the pandemic taught us, apart from that there are different opinions about whether Bill Gates makes us all…

Zoho Creator – the next wave of collaborative no-code/low-code development

On March 3, 2022 Zoho released the new version of its Creator no-code/low-code platform. It offers a unified development platform to empower both IT teams and business users. …

The Return of the Undead – Do they go B2B or B2C?

In the first part of this article, I explained why there is no metaverse (yet), although the idea is around for quite some years. Despite…

Is Microsoft bringing the joy and community of gaming to everyone?

On January 18, 2022, Microsoft announced the intention to acquire Activision Blizzard with the vision of bringing the joy and community of gaming to everyone, for $95…

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