Thomas Wieberneit
Thomas Wieberneit
Thomas helps organisations of different industries and sizes to unlock their potential through digital transformation initiatives using a Think Big - Act Small approach. He is a long standing CRM practitioner, covering sales, marketing, service, collaboration, customer engagement and -experience. Coming from the technology side Thomas has the ability to translate business needs into technology solutions that add value. In his successful leadership positions and consulting engagements he has initiated, designed and implemented transformational change and delivered mission critical systems.
Studies Uncover Challenges in Agentic AI Delivering Business Value
All you need to improve your business operations is agentic AI. Or so they say these days. Just that it isn't true. As usual, business...
Zoho goes all in with AI – bold or inevitable?
The news On July 17, 2025 Zoho launched Zia LLM and deepened its AI portfolio with agents, an agent builder, MCP support and an agent marketplace. Key…
Creatio goes agentic but adds an interesting twist
The news On June 25, Creatio announced the launch of version 8.3 of its platform, dubbed as the “Twin release”. The release features new prebuilt role-based AI agents, a...
Agentforce 3 – finally ready for the enterprise?
The news On June 23, 2025, Salesforce announced Agentforce 3, the third iteration of its Agentforce platform. Agentforce 3 is a major upgrade to Salesforce’s digital...
The CDP is dead – long live the CDP!
In the past few years, I have written about CDPs, what they are and what their value is – or rather can be. My...
Data Wars: SAP Vs. Salesforce In The AI-Driven Enterprise Future
The past weeks certainly brought a lot of news, with SAP Sapphire and Salesforce’s surely strategically timed announcement of acquiring Informatica, ranging at the top. I have...
Informatica – Salesforce’s Precious; one Platform to Govern all Data
The news On May 27, 2025, Salesforce announced that it has reached a definitive agreement to acquire Informatica for about $8bn. According to the press release, “bringing…
Six Ways to Measure the ROI of Agentic AI Investments
In the past weeks, I have done some research on the value generated by agentic AI. The results are, frankly, quite shocking and reminiscent...
SAP Sapphire Orlando 2025: How to Steer Through Uncertainty with the AI-Powered Flywheel
The news SAP just held its annual Sapphire event in Orlando, FL. It is totally under the theme of uncertainty and how technology, in particular SAP’s...
How to speed up your expense process from days to minutes
During the recent ZohoDay 2025, I had the pleasure of talking to Jaroslaw Pietraszko, CIO for IFFCO Group, about what IFFCO is doing with...
Does Creatio create a new future for enterprise software?
The news I had the pleasure of spending two days at the Creatio NoCode Days in the Ritz-Carlton in Orlando, together with customers, partners and some fellow...
AI killed the Platform Star – or didn’t it?
Do you remember the uproar that Microsoft CEO Satya Nadella recently created about the death of SaaS? Although this is obviously some hyperbolic BS, there...
Nimble goes Marketing
The news On April 3, 2025, Nimble introduced e-mail marketing capabilities including a template editor to power scalable campaigns and outreach. This new capability empowers businesses to...
How to Improve AI Agent Performance and Quality
Not every AI agent is created equal. And not every AI agent delivers good results. I guess that this is something that AI agents...
You think you can’t achieve 100% CRM adoption? Try this!
During ZohoDay2025 I had the pleasure of having a conversation with Udit Pahwa, CIO of Blue Star Ltd. Blue Star is a nearly 80-year-old company,...
LLM Showdown: Comparing ChatGPT, Gemini, and Grok for Automated News Research
The analyst’s day is full of research. Now, this is the age of AI and AI is here to help, isn’t it? As everyone...
How to Get From Excel-Mania to Enterprise Reporting
ZohoDay 2025 offered the possibility for some good conversations with Zoho enterprise customers about their journey with Zoho. Another in-depth conversation I had during...
ZohoDay 2025 Brings Enterprise Swagger to the Lake
Zoho held its annual ZohoDays outside of Austin in the beautiful Horseshoe Bay resort. While this is a good way away from Austin proper,...
Sweet Transformation: Inside SugarCRM’s New Direction
Fresh from the 2025 SugarCRM Analyst Summit, waiting for my plane home, it is time to sort my thoughts. From Monday, 1/27 evening to Wednesday…
How to Identify When Agentic AI is Helpful. And Not
It is 2025, and contrary to our hope, the hype around generative AI and agents has not yet hit the harsh wall of reality....