Denyse Drummond-Dunn
Denyse Drummond-Dunn
Denyse Drummond-Dunn brings Fortune 500 experience to mid-sized CPG leaders who want faster growth and stronger careers. President of C3Centricity, #1 best-selling author, and former Nestlé Global Head of Consumer Excellence, she has worked across 130+ countries turning consumer understanding into commercial action. She delivers keynotes, training and advisory support through QC2™ (CX-led growth), CATSIGHT™ (actionable insights), LADDERS™ (career acceleration) and PAINT™ (career and life clarity). Connect on LinkedIn to discuss your speaking or training opportunities.
7 Ways Human Centred Design Turns Failing Digital Projects Into CX Wins
Digital change used to be framed as a technology challenge. Recent evidence shows the weak link is human, not technical.
How CPG Sustainability Can Fast-Track Your Career AND Protect Brand Growth
EXECUTIVE SUMMARY CPG Sustainability has moved onto retailer and investor scorecards, which makes it a prime career platform for mid-level managers, not just a compliance...
How AI-Smart CPG Managers Protect Their Energy And Grow Their Careers
AI-smart CPG managers sit at the crossroads of demanding retailers, restless consumers, and a wave of new tools that promise to do in seconds...
From AI Pilots to Profit: A Practical CPG Roadmap
Most mid-sized CPG companies are investing in AI but struggling to scale real business value
Repeat Purchase Made Easy: 7 Proven First-Use Fixes
This article lays out seven evidence-backed moves that improve first use and lift repeat purchase without a relaunch or a price war.
7 Ways QR Codes on Packaging are Winning Trust and Repeat Purchases
Executive Summary Packaging has always been important and yet sorely underused by most companies for communications. But this cannot continue, since it is now a...
The 2026 Consumer Trends that will build Unbreakable Loyalty and Strong Growth
By 2026, the future of CPG will be shaped by consumer expectations on a number of essential, non-negotiables. Brands that fail to adapt to these,…
How to Fix The Hidden Growth Killer of Process Paralysis
Process paralysis creeps into companies through endless approval levels, rigid brand governance, and outdated cycles, that can’t keep pace with Gen Z’s expectations for rapid…
Why Your AI Marketing Strategy Is Failing (And How to Fix It)
The promise of AI in marketing has never been greater! But if you’re like most CPG CMOs, your AI investment isn’t delivering the promised returns.
Why Hyper-Personalisation Matters in Delighting Your Customers
Modern customers are no longer satisfied with generic experiences - if they ever were! They expect brands to know their preferences, anticipate their needs, and…
Which of these Top 2025 Consumer Trends for CPG Have You Forgotten?
The consumer landscape is transforming profoundly, presenting CPG companies with challenges, as well as immense opportunities. Based on the results of a poll I ran...
Transforming Your Competitive Advantage with Radical Consumer Centricity
Many brands today claim to be consumer-first or consumer-led. However, their attempts often fall short of expectations, resulting in actions that lack the authenticity and…
The Ultimate Leadership Guide to Creating a Winning Consumer-First Culture
Claiming to be “consumer-centric” is simple; executing it effectively requires a fundamental shift in leadership and company culture. Many leaders believe they prioritise consumers, yet...
7 Powerful Ways Supply Chain Transparency Builds Unshakeable Customer Trust
As consumers become more informed and discerning, the demand for brand transparency is intensifying, especially in the Consumer Packaged Goods (CPG) industry. People want to...
Top 10 Challenges of CPG Companies with Insights and Real-World Solutions
Here are the top ten challenges consumer goods companies face, real-world examples of businesses that have successfully overcome these obstacles, and expanded solutions explaining how…
7 Lessons on Customer Experience Excellence: Insights from a Personal Journey
Inspiration for Customer Experience (CX) Excellence can come from the most unexpected places! As business leaders, we know that keeping an open mind and learning...
10 Key Questions CPG Leaders Should Ask About Customer-First Strategies for Expanded Loyalty
CPG leaders (Consumer Goods Companies) understand that delivering exceptional consumer experiences is crucial to distinguishing their brands. A customer-first strategy has emerged as a pivotal...
7 Proven Customer-Centric Strategies Smart CEOs Use to Drive Growth
Have you made changes to drive your business growth using customer-centric strategies that are based on current trends? Don’t know which ones are most relevant?…
How to Measure Customer Delight and Prove Its Impact on Brand Loyalty
As we all know, customer satisfaction is no longer enough to secure brand loyalty – if it ever was! Companies must strive to go beyond...
Surprising Solutions to the 9 Biggest Business Challenges of a Customer-First Strategy
Adopting a customer-first strategy is more than just an option these days. But did you know that, perhaps surprisingly, it can answer most business...