Denyse Drummond-Dunn
Denyse empowers CPG Execs to accelerate growth by attracting, delighting, and retaining more customers. She delivers inspiring Customer Experience keynotes, talks, and training, and is a #1 best-selling author. Denyse created QC2™, the new CX model that produces quantum results from atomic steps. Denyse is Nestle’s former Global Head of Consumer Excellence and has >30 yrs experience. Her global consultancy, C3Centricity, has expertise in over 125 countries! Check out her website to connect and find solutions to your current challenges.
Brand building is a complex journey. As a business owner, CEO, or CMO, you may often be overwhelmed by the challenges of establishing and...
Today, most markets are saturated, and companies are fighting for the same customers. This is why organisations should no longer aim for customer satisfaction...
As we all know and, unfortunately, have probably also experienced, every dollar in our marketing expenditure must be justified, and we have to prove...
As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). However, as companies continue to evolve in...
It is a well-known fact that when budgets are tight, marketing is usually one of the first departments to suffer cuts, and market research...
What is the cornerstone of sustainable growth and competitive advantage today? The answer is that a business can benefit from technology in this digital age...
Organizations must be agile and adaptable to thrive in today’s rapidly evolving business landscape. This is why atomic change is more effective than quantum...
In my last article (Harnessing the Power of Customer Feedback to Win Hearts and Cultivate Loyalty) I spoke about the importance of actioning customer...
Difficult customers! Every business has them, and no one likes to get customer feedback that is challenging to handle. So what’s the secret to turning...
Do you always need the market research studies you run? I am frustrated by marketers who run to conduct a survey whenever they have a...
How important is innovation in your organisation? You're missing out on revenue and growth if it is not one of your top three objectives! Innovation...
In the ever-changing landscape of business today, one factor remains timeless and invaluable: building customer trust and loyalty. Trust and loyalty are the cornerstones that...
Customer journeys are evolving fast, and technology is at the forefront of this transformation, especially in the past couple of years, thanks to AI. This...
In an era where customer expectations are rapidly evolving, businesses have finally recognised the importance of adopting a customer-first strategy. However, despite this awareness, many...
Customer retention is essential for the long-term success of any business. We all know that happy customers are more likely to make repeat purchases,...
It's time to move from customer satisfaction to customer delight. After all, no one wants to be good when they can be great! These days,...
In today’s fast-paced and customer-centric business environment, gathering real-time customer feedback and engaging in social media conversations are both vital practices. These approaches enable organizations...
Are you reading this article because you already give outstanding customer service? Or are you looking to empower your customer services to delight your...
If you haven’t already heard, AI is the key to winning customer loyalty today! At least that's my opinion; let me know what you...
As a customer-first strategist, I am frequently asked about customer centricity and the value it brings to a business when adopted. I, therefore, thought it...