Denyse Drummond-Dunn
Denyse Drummond-Dunn
Denyse Drummond-Dunn brings Fortune 500 experience to mid-sized CPG leaders who want faster growth and stronger careers. President of C3Centricity, #1 best-selling author, and former Nestlé Global Head of Consumer Excellence, she has worked across 130+ countries turning consumer understanding into commercial action. She delivers keynotes, training and advisory support through QC2™ (CX-led growth), CATSIGHT™ (actionable insights), LADDERS™ (career acceleration) and PAINT™ (career and life clarity). Connect on LinkedIn to discuss your speaking or training opportunities.
Unlocking the Huge Untapped Potential of the Superior Use of Data
All CEOs face many challenges, perhaps those of small and mid-sized companies more so than others. However, the current data-rich environment offers an enormous...
5 Key Trends for Business Success in 2025 using a Customer-First Strategy
Do you want to THRIVE in 25? Silly question, of course you do; we all do! As we approach year-end, the ever-evolving landscape of customer…
A Comprehensive Guide to Overcoming the Most Common Data Integration Challenges
Insight development is based on gathering information, then data integration and analysis. However, organisations often find this challenging due to multiple sources, formats and...
The Essential Customer-Centric Mission Statement for Achieving Success
A customer-centric mission statement is a fundamental component for driving success in any organisation wanting to grow more profitably. It provides a clear direction and...
Overcoming Your 10 Biggest Frustrations with Successfully Building Brands
Brand building is a complex journey. As a business owner, CEO, or CMO, you may often be overwhelmed by the challenges of establishing and...
Twenty Ways to Delight Your Customers: Transforming Satisfaction into Loyalty
Today, most markets are saturated, and companies are fighting for the same customers. This is why organisations should no longer aim for customer satisfaction...
How to Triumph Over Budget Cuts and Prove Your Marketing ROI
As we all know and, unfortunately, have probably also experienced, every dollar in our marketing expenditure must be justified, and we have to prove...
Power up Your B2C Marketing Strategies with Surprising B2B Secrets
As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). However, as companies continue to evolve in...
The New Strategic Growth Blueprint for Reimagining Market Research
It is a well-known fact that when budgets are tight, marketing is usually one of the first departments to suffer cuts, and market research...
The CMOs 5-Step Guide to Boosting High-Quality Traffic and Customer Engagement
What is the cornerstone of sustainable growth and competitive advantage today? The answer is that a business can benefit from technology in this digital age...
The Power of Atomic Change to Unlock Quantum Growth in Any Business
Organizations must be agile and adaptable to thrive in today’s rapidly evolving business landscape. This is why atomic change is more effective than quantum...
How Continuous Improvement and Customer Feedback Drive Business Success
In my last article (Harnessing the Power of Customer Feedback to Win Hearts and Cultivate Loyalty) I spoke about the importance of actioning customer...
Harnessing the Power of Customer Feedback to Win Hearts and Cultivate Loyalty
Difficult customers! Every business has them, and no one likes to get customer feedback that is challenging to handle. So what’s the secret to turning...
Maximising Customer Understanding: The Smart Shortcut to In-Depth Market Insights
Do you always need the market research studies you run? I am frustrated by marketers who run to conduct a survey whenever they have a...
The Power of Creativity: How to Foster Innovation in Your Organization
How important is innovation in your organisation? You're missing out on revenue and growth if it is not one of your top three objectives! Innovation...
Building Customer Trust and Loyalty: The Foundation of Successful Businesses
In the ever-changing landscape of business today, one factor remains timeless and invaluable: building customer trust and loyalty. Trust and loyalty are the cornerstones that...
Providing Amazing Customer Journeys by Leveraging the Power of Technology
Customer journeys are evolving fast, and technology is at the forefront of this transformation, especially in the past couple of years, thanks to AI. This...
Top 10 Challenges to Adopting a Customer-First Strategy – And Their Solutions
In an era where customer expectations are rapidly evolving, businesses have finally recognised the importance of adopting a customer-first strategy. However, despite this awareness, many...
The Customer Retention Goldmine: How to Keep Customers Happy and Drive Exponential Growth
Customer retention is essential for the long-term success of any business. We all know that happy customers are more likely to make repeat purchases,...
From Satisfaction to Delight: Accelerating Your Business Growth with Personalized Customer Service
It's time to move from customer satisfaction to customer delight. After all, no one wants to be good when they can be great! These days,...