Howard Lax

The HippocratiCX Oath

The Hippocratic medical oath of ethics and the most fundamental principle of CX are essentially the same: first do no harm. This defensive posture doesn’t sound nearly as sexy as postulating a code about healing the world or making certain that every customer everywhere is...

The CX Yo-Yo

It may not be a classic scenario of “one step forward, two steps back,” but it seems that for every advance and forward trend in the customer experience arena, there is a contrary counter trend moving in the opposite direction or an unintended adverse...

The Best CX Metric Deja Vu

Having seen a number of articles/heard a resurgence of opinions recently arguing for/against different CX metrics yet again, it’s time to clear my throat and assertively scream once more that the best CX metric is that which best explains the customer behaviors you are...

Emotional Bonds: The Secret Elixir in CX

Over the years I have measured what customers say and feel about iPhones/iOS and Samsung mobile devices/Android OS. Without fail, the Samsung/Droid combo wins the head-to-head comparison, earning stronger scores on performance and function from its users than iPhones receive from its customers. And,...

The CX Quid Pro Quo

Something for something. Customer relationships very much are premised on a quid pro quo between a company and its customers. That is, the customer/company relationship is an exchange of values, something for something. Customers want companies to deliver great products, services and experiences at a…

Forget-Me-Not Moments & Customer Yawns

The large majority of experiences we have with the large majority of companies across the large majority of touchpoints are, simply put, eminently forgettable (unless they go awry and leave us with a sour taste that lingers on the palette). Forgettable experiences aren’t inherently...

Capturing the Loyalty & Business of Financial (or any) Intermediaries

Helping consumers and businesses manage and plan their financial affairs, Financial Advisors (FAs) are the key intermediaries or channel for the promotion and distribution of a wide array of investment and insurance products and services. From life insurance, variable annuities, mutual funds and retirement...

The Purpose of Your Company is Nurturing Customer Relationships

Huh? What happened to maximizing shareholder value? “Nurturing” sounds pretty soft for the hard-tacks of the business world. The logic, however, is straight forward. Companies strive to create value. But what defines your firm’s value? And what is the source of that value? Investors...

What’s the Best CX Metric?

Some marketers display a near-religious devotion to Net Promoter Score (NPS) as THE measure of customer experience and loyalty, while others display an equally devout opposition and adopt an anything-but-NPS mantra. Both apostles and apostates of NPS do the field a disservice, as the...

CX is NOT a Panacea . . . but it’s [email protected]#n Important

POOF! That’s the sound of leading customer experience companies going belly-up or being acquired by companies with less-stellar CX credentials. We heard a massive sucking sound in the wake of the last financial crisis when Wachovia Bank and Washington Mutual – once gold standards for...

Is Your Company Emotionally Intelligent?

Emotional connections are at the heart of enduring or loyal customer relationships, as well as employee engagement. The difference between fleeting transactional customer interactions and experiences that leave a lasting impression – whether positive or negative – is whether the experience strikes an emotional...

You Have a Customer (& Employee) Bonding Problem: Fixing the Intangibles

Fix the product. Improve the process. Speed this up; slow this down; shorten that. We instinctively look to remedies in the performance of the products and services we deliver to boost our CX or loyalty scores. It is easy and logical to call out the...

Measuring Emotions for CX and EE (and anything else)

Emotions, how people feel, are key to determining how we behave and respond to stimuli. Many, if not most, companies still are asleep at the wheel and aren’t doing anything on this front. Eventually they will wake up and realize that no effort at...

Employee Engagement is all about the Emotional Connection. Period.

Every company wants an engaged workforce – but what does that mean? It certainly means more than simply having employees who give solid scores to the performance of leadership or say the salary and bennies are good. Even agreement that a company is a...

Connecting the Dots: Marrying X(perience) and O(perational) Data

X + OMost companies have boatloads of “O” or Operational data on their customers. Depending on the nature of the firm, this data will include what the customer bought, when, how, for how much, how often and an array of details that vary by...

R U Feelin’ It? Customers, Employees and Emotional Connections

Feelings about an experience, an emotional attachment to a brand/company/product are more important than rational assessments of performance in explaining customer experiences, customer loyalty and employee engagement. There, I said it: emotions trump reason in explaining both relationships with customers and employees and, more...

Motivating Employees To Drive CX: Linkage to VoC Measures

Should you link employee goals, performance reviews and variable compensation to Customer Loyalty/CX measures? A simple question that lends itself to a complex “yes, but . . . “ answer. We know that loyal customers are good for business and that the customer relationship is...

The Ends Justify (Investing in) the Means: The Return on CX (RoCX)

At the end of the day (or fiscal year), investments in enhancing the customer experience and strengthening customer relationships must be justified by business results. It might be more politically correct or genteel to say that the only thing that matters is delighting the...

Customers = Company Value

The value of a company – your company – is best measured in terms of the current and future value of cash flows from customers. This makes customers your most prized asset. This is not to say that you don’t have other assets – products...

Battling for the Hearts and Minds of Customers

How do your customers feel about your brand . . . and why should you care? Most companies think about customer experience and loyalty in rational terms: How do customers rate our performance on these touchpoints? How do customers assess our work on various functional...

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