Howard Lax

Learning from Machiavelli: Loyalty is Rooted in Self Interest

First, let me ask for a little latitude with my metaphors. Perhaps I could have chosen a philosopher with a more benign, more altruistic image than Machiavelli, the cold realist typically associated with "the ends justify the means" school of thought. Yes, the counsel...

Throwing Down the Gauntlet: Loyalty ? Experience ? Satisfaction ? Advocacy ? Promoter

I'm taking off the gloves and issuing a challenge to practitioners and students in the arena of Customer Loyalty research. I'm not a language "priss", and I know that outcomes and actions are what matter and always will trump debates about definitional purity. But am...

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