David Raab

Here’s a Game about Building Your Martech Stack

I’ve recently been running workshops to help companies plan deployment of their Customer Data Platforms. Much of the discussion revolves around defining use cases and, in particular, deciding which to deliver first. This requires balancing the desire t...

Companies Scramble to Report on COVID-19 Business Impact

As marketers finish their initial emergency adjustments to coronavirus lockdowns, they are starting to think about longer-term plans. While the shape of things to come is impossible to guess, reporting on industry changes has become a marketing trend o...

Balandra Orchestrates Customer Journey Without a CDP

Balandra Customer Flow Diagram The need for a system that assembles unified, sharable customer profiles is now widely accepted. So is the label of “Customer Data Platform” to describe such systems. What people do still debate is whether a Cust...

Reflections on the CDP Revolution in France (and the Rest of Europe)

The CDP Institute just published a report on the CDP Industry in Europe (download here). This was based primarily on the global Industry Update released last month. This showed especially fast growth in Europe, with a year-on-year increase of 74% in th...

Understanding Adobe Real Time CDP

Adobe fully released its Real Time Customer Data Platform last November. Although they had briefed me on it before then, it was only this week that I finally caught up with them to discuss the final product. Since this is a topic of great interest…

Acquia Buys AgilOne CDP

Acquia, which is moving past its roots in Web content management to become a multi-channel “digital experience platform” (DXP), took a big step in that direction today with a deal to buy the AgilOne Customer Data Platform. The deal follows Acquia’s Ma...

What Happens When Everyone Has a CDP?

October 22 was a landmark day for the CDP industry.  We reported three significant announcements: Mastercard bought CDP and loyalty vendor SessionM which will power Mastercard services for its merchant clients Teradata launched its own CDP offer...

Privacy Regulations Will Lead to Advertising Innovation

Naysayers doubted that the European Union’s General Data Protection Regulation (GDPR) and ePrivacy rules, California Consumer Privacy Act (CCPA) and related privacy regulations would have any real impact on the flow of consumer data. But it’s now clea...

It’s CDP Time for Marketing Cloud Vendors

Adobe, Salesforce and Oracle all made announcements regarding Customer Data Platform products this week. None are world-changing: Salesforce described a planned extension of Customer 360; Abobe announced triggered journey campaigns that draw on its “r...

Tableau, Looker, and Origami Logic Acquisitions Show Analytics Is In Fashion

One of the unwritten laws of punditry is that one event is random, two events are interesting, and three events make a trend. By that measure, the purchases of data analytics vendors Looker by Google, Tableau by Salesforce, and Origami Logic by Intuit...

What’s Next for the Customer Data Platform Industry?

Customer success platform Gainsight recently released a Customer Data Platform module for its system. This followed Freshworks’ acquisition of Natero, another customer success platform that builds a unified customer database. Totango, another customer...

Do Customer Data Platforms Need Real-Time Processing?

Is real-time processing a requirement for a Customer Data Platform? It’s a deceptively simple question that can’t be answered without resolving two additional questions: What do we mean by real-time processing? How do we decide what is and isn’t a requ...

Jamie’s Excellent Privacy Adventure

Jamie knew something was wrong when his alarm clock didn’t greet him by name. Weird, he thought.Things quickly got weirder.The water in the shower wasn’t set to the right temperature. The traffic report mentioned an accident nowhere near his route to ...

Privacy-Protecting Systems Are The New Green

Let’s take a break from Customer Data Platforms to do some trend-spotting. I spy with my little eye…privacy systems!Specifically, there's a crop of systems that are privacy-safe alternatives to dominant social, search, email and other common consumer t...

Informatica Buys AllSight and What It Means for the CDP Industry

Informatica announced last week that has purchased AllSight, a Toronto-based Customer Data Platorm vendor. This is interesting on several levels:A CDP vendor is being bought by an established enterprise data management firm. This is a normal event in...

Stride Offers a Next-Generation Customer Data Platform

It seems a bit soon to wax nostalgic about the good old days of the Customer Data Platform industry. But the industry has become so bewilderingly diverse in recent years that it is tempting to recall simpler times when all a new product needed to…

European CDP Market Is Still Behind the U.S.

I returned earlier this week from a sequence of workshops, speeches, and meetings in Europe, all focused on Customer Data Platforms. Here are some observations:- The European CDP market is indeed behind the U.S. My own conversations are with people wh...

What’s Different About European CDPs?

For reasons that made sense at the time, I recently interviewed myself about the CDP Institute's latest review of Europe-based CDP vendors.  Here's how that went.What do you think potential CDP buyers would find the most interesting stats from thi...

Consumers Aren’t As Into Personalization As You Think, and Other Survey Results

I review a lot of surveys -- easily a dozen each week.  Mostly they go into a big file which I mine occasionally for helpful factoids to spice up a paper or presentation.  Sometimes I take a more thorough tour to look at some bigger…

2018 Was a Great Year for Customer Data Platforms

The CDP industry had a great 2018, growing by 60% and reaching $740 million revenue, according to the CDP Institute’s just-released Industry Update (click here to download). The industry added 29 vendors and 2,653 employees, slightly more than the 26 v...

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