David Raab

Software Has Stopped Eating the World

This August will see the tenth anniversary of Marc Andreessen’s famous claim that software is eating the world. He may have been right at the time but things have now changed: the world is biting back. I’m not referring to COVID-19, although it’s fitt...

MarTech Plot Lines for 2021

“Apophenia” – seeing patterns where none exist – is both occupational hazard and job requirement for an industry analyst. The CDP Institute Daily Newsletter provides a steady supply of grist for my pattern detection mill. But the selection of items f...

Trust-Hub Maps Company Data for Privacy and Other Uses

Marketers care about privacy management primarily as it relates to customer data, but privacy management overlaps with a broader category of governance, risk, and compliance (GRC) systems that cover many data types. Like privacy systems (and Customer D...

Twilio Buys CDP Segment for $3.2 Billion

Friday afternoon brought an unconfirmed Forbes report that communications platform Twilio is buying CDP Segment for $3.2 billion. The deal would be Twilio’s third acquisition this year, following much smaller deals in January for telephony platform T...

Software Review: Skypoint Cloud Combines CDP and Privacy Management

There are obvious similarities between Customer Data Platforms and privacy systems: both find customer data in all company systems; both assemble that data into unified profiles; and both govern access to those profiles. Indeed, some CDP vendors have e...

Software Review: Osano Manages Privacy Consent and Access Requests

The next stop on our privacy software tour is Osano, which bills itself as “the only privacy platform you’ll ever need”.  That's a bit of an overstatement: Osano is largely limited to data subject interactions, which is only one of the four primar...

When CDPs Fail: Insights from the CDP Institute Survey

We released a new member survey last week at the CDP Institute. You can (and should) download the full report, so I won’t go through all the details. You can also view a discussion of this on Scott Brinker's Chief Martech Show.  But here are…

Software Review: BigID for Privacy Data Discovery

Until recently, most marketers were content to leave privacy compliance in the hands of data and legal teams. But laws like GDPR and CCPA now require increasingly prominent consent notifications and impose increasingly stringent limits on data use. Thi...

Data Security is a Problem Marketers Must Help Fix

Everything you need to know about 2020 is covered by the fact that “apocalypse bingo” is already an over-used cliché. So I doubt many marketers have found spare time to worry about data security – which most would consider someone else’s problem. But ...

Don’t Misuse Proof of Concept in System Selection

Call me a cock-eyed optimist, but marketers may actually be getting better at buying software. Our research has long shown that the most satisfied buyers base their selection on features, not cost or ease of use. But feature lists alone are never enou...

Here’s a Game about Building Your Martech Stack

I’ve recently been running workshops to help companies plan deployment of their Customer Data Platforms. Much of the discussion revolves around defining use cases and, in particular, deciding which to deliver first. This requires balancing the desire t...

Companies Scramble to Report on COVID-19 Business Impact

As marketers finish their initial emergency adjustments to coronavirus lockdowns, they are starting to think about longer-term plans. While the shape of things to come is impossible to guess, reporting on industry changes has become a marketing trend o...

Balandra Orchestrates Customer Journey Without a CDP

Balandra Customer Flow Diagram The need for a system that assembles unified, sharable customer profiles is now widely accepted. So is the label of “Customer Data Platform” to describe such systems. What people do still debate is whether a Cust...

Reflections on the CDP Revolution in France (and the Rest of Europe)

The CDP Institute just published a report on the CDP Industry in Europe (download here). This was based primarily on the global Industry Update released last month. This showed especially fast growth in Europe, with a year-on-year increase of 74% in th...

Understanding Adobe Real Time CDP

Adobe fully released its Real Time Customer Data Platform last November. Although they had briefed me on it before then, it was only this week that I finally caught up with them to discuss the final product. Since this is a topic of great interest…

Acquia Buys AgilOne CDP

Acquia, which is moving past its roots in Web content management to become a multi-channel “digital experience platform” (DXP), took a big step in that direction today with a deal to buy the AgilOne Customer Data Platform. The deal follows Acquia’s Ma...

What Happens When Everyone Has a CDP?

October 22 was a landmark day for the CDP industry.  We reported three significant announcements: Mastercard bought CDP and loyalty vendor SessionM which will power Mastercard services for its merchant clients Teradata launched its own CDP offer...

Privacy Regulations Will Lead to Advertising Innovation

Naysayers doubted that the European Union’s General Data Protection Regulation (GDPR) and ePrivacy rules, California Consumer Privacy Act (CCPA) and related privacy regulations would have any real impact on the flow of consumer data. But it’s now clea...

It’s CDP Time for Marketing Cloud Vendors

Adobe, Salesforce and Oracle all made announcements regarding Customer Data Platform products this week. None are world-changing: Salesforce described a planned extension of Customer 360; Abobe announced triggered journey campaigns that draw on its “r...

Tableau, Looker, and Origami Logic Acquisitions Show Analytics Is In Fashion

One of the unwritten laws of punditry is that one event is random, two events are interesting, and three events make a trend. By that measure, the purchases of data analytics vendors Looker by Google, Tableau by Salesforce, and Origami Logic by Intuit...

New Posts