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David Raab

David Raab
David Raab is a consultant specializing in marketing technology and analysis. Clients have included major firms in financial services, retail, communications, and other industries. His B2B Marketing Automation Vendor Selection Tool provides detailed information and guidance to buyers of marketing systems. Mr. Raab has written hundreds of articles for DM Review, DM News and other industry publications. Many of these are available without charge at www.archive.raabassociatesinc.com.

Filling the Gaps for a Composable CDP

Back in February, I mentioned that CDP Institute had published a Composable CDP Self-Assessment Tool that asks people what gaps they must fill to convert their...

CDP Success Depends on More than Marketers

The CDP Institute runs periodic roundtables where our members discuss industry issues. We had one earlier this week on the topic of helping...

CDP Overview: How We Got Here, Where We’re Going, and What Could Get in the Way

Has anyone asked you recently about the past, present, and future of Customer Data Platforms? No? That's odd; people ask me those questions all...

Composable vs Packaged CDP: How Can We Help?

“Composable CDP” has been consuming much attention at CDP Institute as we wrestle with how best to help buyers who are considering it as...

Does CDP Need a New Definition?

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013. My...

Do Self-Service Systems Really Lead to Better Results? Our Member Survey Offers Surprising Answers to Industry Questions

The CDP Institute just published its annual Member Survey, which is always a treasure chest of interesting data. I’ve already published my primary...

Unleashing the Power of Customer Data Platforms (CDPs) and AI: A Game-Changer for Modern Marketing

For some unknown reason, my last three presentations all started as headlines (two created by someone else) which I then then wrote a speech to…

In a World Run by AI, The Best Data Wins

Like everyone else in martech land, I’ve been pondering the future of marketing in a world populated with AI. Most research I’ve seen agrees with…

Chat-Based Development Changes the Build vs Buy Equation

The size of most markets is governed by a combination of supply and demand. Typically one or the other is limited: while there may be…

Will ChatGPT Destroy Martech?

Like everyone else, I’ve been pondering what generative AI means for martech, marketing, and the world in general.  My crystal ball is no clearer than…

Martech in the Apolocalypse

I once read that the most accurate weather forecast is tomorrow will be the same as today. That may or may not be true, but…

Game of Thrones Meets Big Bang Theory: Welcome to CDP Industry’s Next Phase

The CDP Institute just published its latest Industry Update, our semi-annual overview of CDP vendors with data on employment, funding, locations, and more. (Download here.) …

Where Do Low-Code and No-Code Fit in the Build vs Buy Debate?

I thought it might be my imagination, but Google Trends confirms that “build vs buy” really is coming up more often these days that it…

Seers Offers Easy-to-Use Cookie Consent

The growth in global privacy regulation has created an immense headache for thousands of businesses – and, thus, an immense opportunity for systems that offer…

Build vs Buy Your Customer Data Platform?

The build vs buy debate has existed as long as packaged software itself. Any serious discussion quickly concludes that there’s no one right answer and…

Is Peak Martech Approaching At Last?

Contrary to popular belief, forecasting is easy: tomorrow is nearly always like today. What’s hard is predicting when something will change: a snowstorm, stock market…

Lego Blocks, Pickup Trucks, and Why Bloomreach Bought Exponea

Yesterday brought news that CDP Exponea had been purchased by ecommerce recommendation engine Bloomreach. The deal almost exactly parallels last year’s merger between RichRelevance and…

Software Has Stopped Eating the World

This August will see the tenth anniversary of Marc Andreessen’s famous claim that software is eating the world. He may have been right at the…

MarTech Plot Lines for 2021

“Apophenia” – seeing patterns where none exist – is both occupational hazard and job requirement for an industry analyst. The CDP Institute Daily Newsletter provides…

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