Editor's Picks

Thought Leadership Articles

How Better Service Can Reverse the Trend of Declining Customer Satisfaction

Companies strive to deliver more efficient customer service, and every year their efforts bring better results. The 2019 Customer Service Report, based on LiveChat’s...

Are You Wasting Time and Money on Content Marketing?

As an avid practitioner of content marketing, both for our clients and my own company, I’ve heard (and expressed) a lot of opinions and...

Customer Data Platform vs. Customer Relationship Management Systems

“When human judgment and big data intersect there are some funny things that happen.” --Nate Silver, Founder of FiveThirtyEight Data is the foundation of modern marketing....

Want To Improve Your Customers’ Experience? Start With Better Training For Your Agents

Businesses today are deeply invested in improving the customer experience. After every brand interaction, customer inboxes are filled with requests for favorable reviews and...

Think Tank Discussions

Ten B2B KPIs to Track, Starting Now (none are NPS) –...

CX pros are very customer-focused; we’re confident that if we just focus on customer needs, the ROI will take care of itself. Unfortunately, our business partners aren’t always so confident.

New Posts