Editor's Picks
Thought Leadership Articles
Stop Losing Deals to Indecision: Building Trust in B2B Buyer Decision Environments
Marketers say trust is the new KPI, but most don’t know how to build it. Here’s what actually moves B2B buyers from indecision to commitment.
The Secret of CX Innovation in the Kitchen and the Boardroom
What does it actually mean for organizations to innovate successfully? Failure will happen, but failure is not the goal. Success is.
How the Customer Trust Equation Reveals What NPS Can’t About Friction, Response, and Connection
If “trust” has felt too vague to act on, this framework breaks it into consistency, response, connection, value, and friction—so you can turn CX insight…
Six Help Center Problems That Quietly Sabotage CX — and Undermine AI-Powered Support
Interviews with 41 SaaS support and CX leaders revealed the same six help center failures that erode CX and cause AI-powered support to give confident…
Think Tank Discussions
Meta’s AI Tracking Raises a Question Nobody’s Ready For
Meta just announced it will install tracking software on employee laptops to record every keystroke, mouse movement, and screen activity. The reason? To train AI models.
Headless or walled: Cordial draws the line on how AI agents should work
Most platforms are building agents that only see what their platform sees. Cordial built infrastructure every agent can use