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Thought Leadership Articles
B2B Buyer Research: 3 Ways to Stand Out from Similar Competitors in Pitches
Well-defined product categories are stuffed with companies that can solve similar problems with similar capabilities and pricing.
Although most sales and marketing leaders would like...
From Cost Center to Value Creator: Time to Get Honest About Customer Service’s Worth
For decades, we've collectively relegated service to the end of the customer lifecycle. It's the function that answers customers' questions and solves their problems...
Sign Me Up! 10 Tips for Success with Subscription Business Models
Some of us are old enough to remember when subscriptions were limited to just sports clubs, newspapers and magazines. In fact, the subscription-based business...
4 Internal Customer Support Practices for the Modern Contact Center
Thinking back to the early days of my first management role in a small contact center, I can remember one day when a newly-hired...
Think Tank Discussions
Time to Retire Customer Obsession
We’re better off applauding customer obsession for its marketing impact, acknowledging that operationally, we’re probably not as obsessed as we think we are, and that in a customer-obsessed world, customers aren’t always the beneficiaries.
Quadient Introduces DigtalBOOST: Pre-packaged Digital Solutions for Common Customer Processes and Contracts
Pre-packaged suite of digital solutions enables businesses to easily implement digital, self-service customer processes without IT dependency or investment in expensive platforms