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Thought Leadership Articles

How to Choose and Implement a Successful B2B Pricing Strategy

In my March column for CustomerThink, titled "Pricing to Win in B2B: The Mindset to Achieve More Revenue and Profit," I discussed the mindset...

Biophilic Design: The Secret CX Design Element Hiding in Plain Sight

Close your eyes and think about your most memorable positive experiences from your past.  Hopefully you’ve opened your eyes by now. Now ask yourself, where were...

5 Organisations that Design Solutions with Customers, for Customers

A new product, process, service or experience improvement should always start and finish with the intended end user or customer in mind, shouldn’t it?...

ROI of Digital Transformation: Balancing Long-Term Vision and Short-term Impact

Nowhere is the case for metrics stronger than in digital transformations. The most sweeping and comprehensive transformations are the most effective, but the fact...

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