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Thought Leadership Articles

Grow Customer Loyalty with Customer Experience: How to Make and Sell the Secret Sauce

Outstanding customer experience (CX) is like a secret sauce, and everyone wants the recipe. If you add the right ingredients at each stage of...

The Rise of Virtual Selling and Implications for Sales Enablement

Nobody needs to be told what a strange, challenging, and difficult year 2020 turned out to be. At the start of a new decade,...

4 Secrets to Success with Homesourcing, Based on Two Decades of Experience

In March of 2020, 3.6% of workers in the United States worked from home half-time or more. By June, the share of the U.S....

You Need Engagement, Not Necessarily a Customer Data Platform (CDP)

In my recent article about why you do not want a 360-degree view on your customer I laid out what you really want. This...

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