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Thought Leadership Articles

What’s Up with WhatsApp Improving Customer Experiences?

I've used Twitter and FB Messenger as a quick way to connect with companies whenever I have needed to, but over the last 2...

B2B Marketers: How to Win the Trust of Your CEO

As a chief marketing officer (CMO) or senior B2B marketing professional, there are few things as satisfying as earning and maintaining the trust of...

Seven Things Successful Customer Experience Professionals Think, Say, and Do

Among the many challenges customer experience (CX) professionals face, often the most difficult is how to engage cross-functional and multi-level support. Beyond support for...

Business Apps Reloaded: Implications for Executives, Vendors, and Implementation Partners

The times of business applications as we know them are over. Up until now most applications are more or less monolithic in their logic layer....

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