Jenn McMillen

How Starbucks, Peloton & Pizza Hut Use Gamification (And You Can Too)

There’s a reason gamification has continued to be one of the marketing buzzwords you’re seeing everywhere. Because it works. Gamification involves applying game mechanics, as easy as challenges, bingo cards, memory games, scratch-off,  or spin-to-win, to marketing-driven outcomes such as visiting a website, watching a...

An Entrepreneur’s Guide to Avoiding Marketing Mishaps

20 Years is Not Enough Time to Know It All This much became clear to me, after launching the marketing- and loyalty-services company Incendio. I struck out on my own six years ago and became the “chief accelerant” following more than 20 years in the…

Big Results Loyalty on a Small-Business Budget: 8 Ideas

Size Doesn’t Make You Relevant. Understanding Does. When it comes to maintaining customer connections through a loyalty program, square footage and budgets don’t matter much. Old-time shopkeepers kept a running list of their customers’ favorite products and were able to make recommendations without anything close...

How Restaurant Rewards Can Serve Up New Customer Behaviors

Virtually all states have ended restrictions on public and indoor dining, and ravenous consumers have been responding. Restaurants sales reached $66 billion in April, a 30% increase from February and a 120% vault over April 2020. But how those dollars are spent, from the time...

4 Guidelines to Set Up Your Rewards to Replace Cookies

When the Cookies Start to Crumble, Loyalty Should be Picking Up the Pieces And it should be running with them. This is likely where the rewards of expert data collection and analysis will be realized in a year or so – within the loyalty initiatives...

Your Customer Base Is Changing. How Ready Are You?

A Changing Customer Base Means Changing Customer Tastes No exceptions. Take a retailer with a long-standing base of loyal, but maturing, customers. Recognizing the lifetime limitations of its market, the merchant launched an energetic strategy to attract younger shoppers. And it worked. It worked so…

Is Your Marketing Dashboard the Chevy Nova of Analytics?

Photo credit: Canva If your marketing platform’s dashboard is still providing a CD-player version of data insight streaming, then chances are your analytics are skipping a few beats – enough so that it’s costing you customers. Outdated dashboards can be as common as discontinued cars, and...

5 Marketing Lessons From The GameStop Stock Surge

If You Bend The Rules of Investing, Expect Limited Rewards Traders aren’t the only ones who should learn the hard rules of short-sightedness in the aftermath of the GameStop stock surge. The incident, initiated in January, occurred when a large group of amateur traders acquired…

Mission Inaction: Are You Losing Customers After Sign-up?

Were this retailer’s loyalty members turning into vapor? This is what a major retail client suspected of a significant number of customers who joined its rewards program. Fewer members were showing up in its customer database than the number signing up for the program at...

5 Surefire Ways To Maximize Your Loyalty Program

Right now is the ideal time to re-examine your loyalty program and maximize its impact. Not only does this help to keep your program fresh and engaging, but you’ll likely remove some hurdles and make improvements for your broader customer base as well. Here are...

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