Jenn McMillen

4 Cost-Sustaining Strategies To Be A Net-Zero Retailer

If a retail company falls down on its sustainability pledge and no one notices, has it still failed to be sustainable? Regardless of the answer, the cost of doing nothing would likely be higher than doing something. Lots (and lots and lots) of retailers –...

Biggie Demand Leads To Adult Challenges At McDonald’s

Forget hair dye and wrinkle cream. The fountain of youth has been tapped by McDonald’s and a popular fashion brand in the form of the Cactus Plant Flea Market Box. And it’s giving some McDonald’s employees gray hair. The limited-edition meal box is a “grownup”...

50-Plus Women And Their Spending Power: 6 Facts For Retailers

You’d think $15 trillion would be enough to buy a well-targeted promotion from a major retailer. But not always. Those trillions of dollars represent the combined spending power of women who are older than 50, according to Forbes. And, considering that represents 27% of all...

Will Mail-Order Retail, Like Fabletics, Lose Its Luster? 4 Ways To Know

At more American homes, the box kit is getting the drop kick. And for retailers, that’s a foot out the door of profitability. Retail subscriptions, those automatic replenishment services that fulfill household needs ranging from pet food to celebrity autographs, are getting a lot of...

4 Ways To Combat Quiet Quitting

Lament about the challenges of quiet quitting to members of the retail industry, and chances are they’ll say, “I’ve got a story for you.” Quiet quitting, a term that gained momentum in August, refers to a worker’s refusal to go above and beyond for an...

4 Traits Home Depot’s ‘Skelly’ Reveals About Consumers

Who knows what lurks in the bones of retail consumers? Skelly knows. The 12-foot, $299 skeleton, introduced by Home Depot in 2020, has evolved from a novelty yard ornament to a mascot for (we’re assuming) tens of thousands of U.S. households. On July 15, two...

California’s Ban On Gas Cars Can Change C-Store In 5 Ways

Fountain drinks and fuel pumps, prepare for a jolt. The predicted growth of electric vehicles could drive a revolution in the convenience store industry. There are more than 2 million electric vehicles on the road today, and their popularity is taking hold – 45% of...

Walmart Rewards Loyalty Program Tests Innovation & Boundaries

Imagine walking down the peanut butter aisle of Walmart. Jif is on sale, and you recently enrolled in the retailer's new customer loyalty initiative, Walmart Rewards. How easy is it to turn that purchase into a reward? Depending on the circumstances, the answer – like...

The Secret To Retail ‘Power Couple’ Success? Shared Data

Did the Earth stand still when Ulta entered Target’s showroom? One thing we can be sure of, the merchandise did not. Many high-profile retail partnerships, like celebrity couple Ben Affleck and Jennifer Lopez (“Bennifer”), are proving they too really are meant to be. Dozens of...

5 Reasons To Update Your Retail Model For Gen Z

Retail is obsessed with Generation Z – the 68.2 million people between the ages 10 and 25 – for even more compelling economic reasons than the industry was obsessed with Millennials.  These tweens, teens and 20-somethings are holding $360 billion in disposable income according to...

7 Rules of Etiquette for Better Reward Program Behavior

Does Your Loyalty Program Live By The Golden Rule? Reward programs issue points as a courtesy for a customer’s business, but how courteous is your program when it comes to handling the relationships you build from those transactions? The basic rules we learn in childhood,...

These 6 Reward Downers Should Take a Vacation

Is Your Rewards Program the Theme Park, or the Line to Get In? There are likely millions of reward programs out there – enough to break down to 17 memberships for every U.S. human. So why do so many of them include restrictions that...

When a Customer’s Order is Special, Rewards Deliver

Source: Canva Here’s a Rewards Tip: Dietary Needs Are Not Gratuitous! People take their food “rules” very personally, and restaurants should as well. More specifically, operators of restaurant loyalty programs should use their members’ special diet requirements as opportunities to personalize. There are plenty of…

6 Easy Tips To Give Your Loyalty Program Influencer Status

A Rewards Program Influences Sales, But What About Members? Companies are expected to invest billions of dollars in influencer marketing in 2022, yet it appears few of their influencer efforts have been integrated into one of the most potentially effective of all marketing tools –...

This is Where Rewards Programs Lose Most of Their Members

What’s the Shelf Life of Your Average Loyalty Member? So your reward program memberships rose in the last quarter. Congratulations! But how great is that net gain when factoring in the memberships that became inactive in the same period? Considering the cost of attracting new…

These are the Rewards Price-Conscious Shoppers Want Now

In Times of Hardship, Rewards Can Inflate Your Customers The cost of U.S. goods was nearly 8.5% higher in March 2022 from March 2021, according to the Consumer Price Index, and by the end of the year, the price of groceries alone is expected to...

6 Fresh Ways Big Brands Get Members to Earn Reward Points

Hey, Bigger Receipts Don’t Necessarily Mean Bigger Rewards Loyalty program operators, this is your time. Rising prices are still raising eyebrows, and shoppers who thought bigger shopping bills might be a short-term issue are now adjusting how they spend in preparation for long-term budget blow...

QSR is Prepared for Loyalty, But Beware of 3 Challenges

Source: Canva You Want Data With That Takeout? You Better Get Shakin’ Several monster-sized restaurant chains introduced loyalty programs in 2021, tempting millions of high-frequency diners across all sorts of demographics with the benefits of spending their meal dollars at one chain instead of another.…

Building Customer Experience Through 8 Essential Data Points

This is Your Customer. Some Assembly Required There is a fairly reliable formula for anticipating what your customers want from you, but it is only as good as the contents you add into it – so choose wisely. Data can set a promotional campaign free,…

6 Qualities of a Dream Customer

She Gave You Her Number, And Then She Ghosted You Welcome to the world of loyalty, where six in 10 customers enroll in a program for the instant discount or perk. It’s the “Can I buy you a drink?” pickup line of business. And the...

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