Jenn McMillen

Your Customer Base Is Changing. How Ready Are You?

A Changing Customer Base Means Changing Customer Tastes No exceptions. Take a retailer with a long-standing base of loyal, but maturing, customers. Recognizing the lifetime limitations of its market, the merchant launched an energetic strategy to attract younger shoppers. And it worked. It worked so…

Is Your Marketing Dashboard the Chevy Nova of Analytics?

Photo credit: Canva If your marketing platform’s dashboard is still providing a CD-player version of data insight streaming, then chances are your analytics are skipping a few beats – enough so that it’s costing you customers. Outdated dashboards can be as common as discontinued cars, and...

5 Marketing Lessons From The GameStop Stock Surge

If You Bend The Rules of Investing, Expect Limited Rewards Traders aren’t the only ones who should learn the hard rules of short-sightedness in the aftermath of the GameStop stock surge. The incident, initiated in January, occurred when a large group of amateur traders acquired…

Mission Inaction: Are You Losing Customers After Sign-up?

Were this retailer’s loyalty members turning into vapor? This is what a major retail client suspected of a significant number of customers who joined its rewards program. Fewer members were showing up in its customer database than the number signing up for the program at...

5 Surefire Ways To Maximize Your Loyalty Program

Right now is the ideal time to re-examine your loyalty program and maximize its impact. Not only does this help to keep your program fresh and engaging, but you’ll likely remove some hurdles and make improvements for your broader customer base as well. Here are...

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