Jenn McMillen
Jenn McMillen is Founder and Chief Accelerant of Incendio, a firm specializing in customer-facing initiatives, whether it’s marketing or technology. She was the VP of Loyalty and CRM for GameStop & Michaels.
Imagine that an activity you’ve always loved, like cooking or hiking, suddenly turns you off. Now picture nearly one in 10 people experiencing the...
Here’s a fun fact to melt your hearts: This Valentine’s Day, romantics and even un-romantics are expected to spend enough on candy, roses, jewelry...
Let’s see a show of hands. How many people in the past year received at least one email from a loyalty program notifying them...
How much do Americans spend on non-human family members? Put it this way: If everyone put lipstick on their pigs, they might spend as...
Forget about restocking returned merchandise. Top retailers today are taking their customers’ refunds out to the bins. Not garbage bins. Rather, retailers such as Walmart,...
In the classic holiday story “The Gift of the Magi,” the heroine sells her beautiful hair so she can afford to buy her young...
If customer relationship marketing were to be recognized for its innovation, the best likely measure of it would be the millions of loyalty programs...
CVS’s store receipts may stay long, but its prescription slips are about to get shorter. CVS Pharmacy is reformulating how it will price Rx drugs...
This holiday season, an increasing share of gift givers are shopping with the phrase “you shouldn’t have” in mind. Four in 10 consumers said they...
Retailers might not be thankful for “50% off” signs, but as they barrel toward Black Friday, they should be thankful for Turtles, toddlers and...
Dolly wants a rockin’ good time. And, being Dolly, she wants you to have one, too. By extending its ongoing relationship with Dolly Parton to...
Is a “50% off” sign more masculine or feminine? Product promotions aren’t typically designed to be either, but it’s something retailers might want to...
There was a major run on protein shakes and AA batteries earlier this month. If there’s one indication of the opportunities Amazon Prime Big...
Let’s assume that most Starbucks Rewards members are regular coffee drinkers. How many would be willing to give up a free Grande Pumpkin Latte...
When two 800-pound gorillas fight over the same prized banana, the key to victory isn’t the size of the blows; it’s the delivery. And...
Anyone who doubts that sales of secondhand clothing can outpace those of new clothing should check out the price of a pair of used...
This back-to-school season, let’s root for the procrastinators. For they may be the ones who make retail sales add up. At this point in the...
Can a 12-foot skeleton be bested by a fun-sized candy bar? Thanks to shrinkflation, it may. Yes, Home Depot’s giant lawn ornament, nicknamed Skelly, sold...
Loyalty apparently does have a price. For many shoppers, that price might be $5.11. That is what Americans are paying today, on average, for a...
How many $4 fees add up to a $139 privilege? Amazon is about to find out. The online retailer and owner of Whole Foods and...