Jenn McMillen
Jenn McMillen
Incendio Founder Jenn McMillen has been building and sharing expertise in the retail industry for 20+ years. Her expertise includes customer relationship management, shopper experience, retail marketing, loyalty programs and data analytics. She's a retail contributor for Forbes.
IOU Holiday? Loyalty Programs Can Ease Supply-Chain Blues
What is the hottest gift on American wish lists this holiday? Fulfillment. And while many companies can’t work their way around product shortages, they...
Are You In the Right Stage of Data Use For Optimal Customer Experience?
How is Your Company Data Defined? Companies like data – they love it – but their relationships with it can be pretty complicated. For...
4 Considerations If You Keep Using Facebook to Drive Business
Social Media Has Many Faces. Which Do You Want On Your Brand? Recent whistleblower claims alleging Facebook prefers profit over user safety will likely…
Contactless Payment, Engagement and Loyalty: How to Have It All
It’s Happening: Touch-Free Buying is Breaking Off Contact Think ahead about what you give your customers, business owners, because it almost always changes how they...
3-Step Guide to Making Mid-Tier Customers Big Spenders
Never Underestimate the ROI from Mid-Tier Customers To quote Sir Richard Branson, “If you find yourself stuck in the middle there is only one way...
Brand Loyalty Goes Both Ways. How to Use RFM to Gauge It
Consumers are Back, But Different. Loyalty Should Be, Too. Your customers have returned to you, and you love them thhhhiiiiis much. But how are you...
How Starbucks, Peloton & Pizza Hut Use Gamification (And You Can Too)
There’s a reason gamification has continued to be one of the marketing buzzwords you’re seeing everywhere. Because it works. Gamification involves applying game mechanics, as...
An Entrepreneur’s Guide to Avoiding Marketing Mishaps
20 Years is Not Enough Time to Know It All This much became clear to me, after launching the marketing- and loyalty-services company Incendio. I…
Big Results Loyalty on a Small-Business Budget: 8 Ideas
Size Doesn’t Make You Relevant. Understanding Does. When it comes to maintaining customer connections through a loyalty program, square footage and budgets don’t matter much....
How Restaurant Rewards Can Serve Up New Customer Behaviors
Virtually all states have ended restrictions on public and indoor dining, and ravenous consumers have been responding. Restaurants sales reached $66 billion in April,...
4 Guidelines to Set Up Your Rewards to Replace Cookies
When the Cookies Start to Crumble, Loyalty Should be Picking Up the Pieces And it should be running with them. This is likely where...
Your Customer Base Is Changing. How Ready Are You?
A Changing Customer Base Means Changing Customer Tastes No exceptions. Take a retailer with a long-standing base of loyal, but maturing, customers. Recognizing the lifetime...
Is Your Marketing Dashboard the Chevy Nova of Analytics?
Photo credit: Canva If your marketing platform’s dashboard is still providing a CD-player version of data insight streaming, then chances are your analytics are...
5 Marketing Lessons From The GameStop Stock Surge
If You Bend The Rules of Investing, Expect Limited Rewards Traders aren’t the only ones who should learn the hard rules of short-sightedness in the...
Mission Inaction: Are You Losing Customers After Sign-up?
Were this retailer’s loyalty members turning into vapor? This is what a major retail client suspected of a significant number of customers who joined its...
5 Surefire Ways To Maximize Your Loyalty Program
Right now is the ideal time to re-examine your loyalty program and maximize its impact. Not only does this help to keep your program...