Jane Grin

Customer Retention and Strategies That Work

When you have invested the time and money to acquire a brand-new customer, you lose on the full revenue capacity of that individual if they leave, or churn, earlier than preferred. By minimizing the rate of churn, companies prosper and grow quicker. When most companies...

How Brands Use Social Media to Improve Their Image

The power of social media expands over daily choices. These platforms strongly define consumers’ decisions of what to eat, where to go, and what to buy. This makes social media one of the most dominant marketing tools that allows every business to access the...

Why Responses to Customer Reviews Are Important

Customer reviews are nothing new, and it is no surprise that they play an important role when it comes to consumers’ shopping experience. A survey from 2020 revealed that a whopping 87% of customers surveyed looked to online reviews before making a local purchase....

Gifting as a Business Strategy for Customer Engagement and Retention

Gifting for businesses is a tool most use at some point, usually during the holidays, but rarely in a cohesive and consistent way. The current market for non-cash business gifts is estimated at around $125 billion - and only a few companies practice practical...

Chipotle Mexican Grill. Bad or Good? Marketing Recipes

Chipotle Mexican Grill, Inc. is an American casual restaurant network famous for its mission-style burritos and tacos reportedly made with bonafide meat. Well, not that bonafide, as it appeared eventually... This chain of restaurants has been providing its culinary services for quite a long time...

6 Tips on How to Respond to Reviews Under HIPAA Guidelines

Customer loyalty is the ultimate goal of any business. Everyday companies should not only try to provide excellent service but also try to turn a dissatisfied customer into a happy one. But how can one calm down an angry patient without violating HIPAA regulations? Sounds...

How to Handle Negative Comments on Social Media

More than a decade ago marketing has found a new platform to expand the business: social media networks. Site emarketer.com reports that 65.8% of US companies with 100+ employees use Twitter for marketing. But why is it so popular with marketing experts? Ambassador website...

Review Websites: Engaging Business Owners

How do you look online? Does the number of stars really represent what you’re about – do you even know how many stars you have? Online reviews are increasingly critical to a company’s success. It’s not only important that you know what’s out there...

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