5 Effective Ways Customer Reviews Can Help Your Business


Share on LinkedIn

Both positive and negative reviews play a crucial role in the growth of a business. Positive reviews affirm a business, build its credibility, and trustworthiness. On the other hand, negative reviews may have a harmful impact on a business’s reputation causing prospective customers to go away.

Therefore, it is advised for businesses to carefully monitor all their reviews, both online and offline. Customers often go to specific review websites such as PissedConsumer.com to narrate their experience with a given company. Business can manage their reputation by responding to such customer complaints in a helpful and timely manner. Below is a look at 5 effective ways that customer reviews can help your business.

Provide Valuable Feedback

Consumer reviews give you an understanding of how your business is doing from the customer’s perspective. If they are positive, it is an indication of customer satisfaction with your processes, policies, products, and services. On the other hand, if they are negative, they point out areas in your business that could be improved.

Establish Credibility

Positive customer reviews go a long way in establishing your businesses’ credibility. A star rating of 3.9 out of 5 and above indicates that your business is credible.

On the other hand, negative reviews do not have to spell doom for your business. Instead, they can be an opportunity to show your customers that you care and listen to their needs.

The secret to turning around negative reviews in favor of your business is to respond to them on time and resolve the surface and underlying issues. If there are real systematic, policy and procedural shortcomings causing the issues complained about to arise, fix or correct them so as to prevent a recurrence.

Help to Create Favorable Customer Experience

Reviews give you an understanding of your customer’s expectations of your business and services. As such, you are able to fine-tune your small business to deliver a customer experience that would be ideal for them.

Promote sales

Research shows that 67% of customers check reviews before making a purchase. For most customers, checking online reviews has become an integral part of their purchasing process. As such, positive customer reviews are a subtle marketing and promotion mechanism for business.

Reviews serve as a tool for word-of-mouth and referral marketing. They persuade prospective customers to try out new products. They also serve as social proof for your business which gives customers confidence in your goods and services. Customers prefer to buy from businesses that have some reviews and ratings rather than those that have none at all.

Help Your Business Rank Higher in Search Results

Google reviews play a crucial role in ranking your business in search results. The more and the higher the number of reviews in Google, the higher your website or landing page ranking. As a result, your brand visibility increases promoting brand awareness and conversion rate.

Customer reviews are a valuable tool for any business. They provide feedback, but they also help boost sales, promote business credibility, and create a favorable customer experience.

The best way to leverage reviews for your business growth is to seek them actively, keep tabs on what customers are saying about your business on different platforms, and respond to complaints timely.

Jane Grin
Jane Grin is a Director of Operations at Opinion Corp, customer service, and consumer advocacy company. She has been in the customer service area for 11 years and has gained extensive experience in communication with consumers and businesses. With such a background, she has come to her current position to oversee the daily activities of the business, and coordinate teams towards the result.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here