Chalmers Brown

How SEO Plays Into Your CX

SEO is often something seen as belonging to the marketing team, and it’s easy to see why: 57% of marketers report that SEO generates more leads than any other tactic. Just because SEO is producing huge returns for marketers doesn’t mean that other teams...

To Reach International Audiences, Build An International Team

Source: Pexels Targeting international audiences is one of the best ways to raise your company’s growth ceiling. But connecting with people of other cultures isn’t easy. Just one-fifth of the globe speaks English. Even non-Americans who do have different traditions and norms than stateside consumers....

The Cloud Is Growing: 9 New Technologies Explained

The cloud — online, on-demand access to computing resources — has been around for a while now. But as the technology matures, business leaders are continuing to find fresh uses for it. Many of these cloud applications are badged “as a service.” Almost everyone...

6 Industries Taking Lead On Customer Experience During COVID-19

As difficult as COVID-19 may be for businesses, no one has been hit harder than the customer. Between lockdowns, financial uncertainty, limited financial aid, and ever-changing government rules, trying to navigate even the simplest tasks as a consumer has become difficult. Thankfully, businesses...

7 Ways to Build a Customer-Friendly Company Culture

Company culture has a way of trickling out. The values, ethics, environment, and leadership of your company — the ingredients of company culture — affect not just employees, but also your customers. Working somewhere with a great culture gives team members a sense of pride,...

6 Smart Ways to Meet Your Customers Where They Are

Forget almost everything you thought you knew about consumers. Since March 2020, they’ve reinvented their focus and are hardly the predictable buyers they once were. According to recent research from McKinsey and Company, shoppers are taking the art of freethinking to new levels. Three-quarters are...

5 Tips for Making it Easier Than Ever to Answer Customer Questions

Throughout the coronavirus pandemic, the relationship between customers and the brands they choose became increasingly focused. Consumers scrutinized businesses more intently, questioning corporate vision and culture. They shopped around for new products and tested merchandise they’d never considered buying before. And above all else,...

8 Tips to Keep Your Customer in Mind When Designing Tech

Consumers crave tech. But they’re only interested in technologies that are built with them in mind. Think about it: How much would you spend on something that doesn’t meet your needs? If you answered “nothing,” you and your customers are on the same page. No...

3 Tips for Establishing Consistent Quality in Customer Service

Customer service representatives are the unsung heroes of today’s commercial culture. That’s not an exaggeration. Run the receipts, and it’s hard to argue with that conclusion. Good customer service helps create loyal customers, and we all know how valuable a loyal customer is. In...

Final of 4 Tips for Training Your Customer Service Team on How to Represent...

No sector of your business is going to be working your clientele as closely or as frequently as your customer service team is. Your customer service workers are often some of the first people your patrons have the opportunity to meet and your first...

5 Integrations For Your CX Team

The COVID-19 crisis is hitting consumers hard, and businesses are dealing with the fallout. Research published in the Harvard Business Review found that customer service calls have become significantly more difficult to handle in the past few weeks, both in terms of volume and...

4 Strategies to Gain Customer Loyalty Through Cost Savings

It’s impossible to turn on the television or log on to your computer without hearing about COVID-19 and the impact it’s having around the globe. Less mentioned is the effect this pandemic is having on consumers. It’s imperative now, more than ever, to decrease...

New Posts