Chalmers Brown
Chalmers is the Co-founder and CTO of Due. He writes for some of the largest publications and brands in the world including Forbes, The Next Web, American Express, and many more.
Image credit: Olha Ruskykh; Pexels Many business leaders believe helpful customer support representatives are the be-all and end-all to great customer care. That’s simply...
Growth marketing is about growing your customer base quickly with constant testing, experimentation, and expansion of your marketing tactics. But to be sustainable, it...
Expanding overseas is no longer a far-off goal for smaller businesses. Advances in technology and shifting work dynamics make it possible for any company...
Customers keep your business rolling along. Yet the average consumer has become increasingly finicky since 2020. To keep buyers coming back, you have to...
The customer experience (CX) has always been vital to the relationship between consumers and brands. Yet companies increasingly are finding out that gaining real-time...
In 1994, Harvard Business School professor James L. Heskett and his co-authors laid out the concept of the “service-profit chain,” describing how employees’ internal...
Your whole business hinges on your customers. Without fans, you couldn’t keep the lights on or pay for web hosting, let alone scale up. Most...
Organizations large and small allocate vast resources to optimizing the customer experience (CX), often at the expense of other initiatives. In a competitive marketplace...
There was a time not long ago when providing exceptional in-person customer service was the key to keeping customers coming back. Potential buyers could...
The best companies in the world are obsessive about their customer experience. They understand that every single brand touchpoint is an opportunity to gain...
In 2021, it’s not enough for a company to look great on paper. Revenue, growth, and market share are only part of the equation....
In a world of high competition, every company wants to differentiate. And when all things are equal, an incredible customer experience (CX) can tip...
It doesn’t take a marketing guru to realize that brand loyalty just isn’t what it used to be. 2020 forced buyers to make hard...
The customer has always been right, but the ways in which the customer is right seem to be changing all the time. The scramble...
SEO is often something seen as belonging to the marketing team, and it’s easy to see why: 57% of marketers report that SEO generates...
Source: Pexels Targeting international audiences is one of the best ways to raise your company’s growth ceiling. But connecting with people of other cultures isn’t...
The cloud — online, on-demand access to computing resources — has been around for a while now. But as the technology matures, business leaders...
As difficult as COVID-19 may be for businesses, no one has been hit harder than the customer. Between lockdowns, financial uncertainty, limited financial aid,...
Company culture has a way of trickling out. The values, ethics, environment, and leadership of your company — the ingredients of company culture —...
Forget almost everything you thought you knew about consumers. Since March 2020, they’ve reinvented their focus and are hardly the predictable buyers they once...