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Jenn McMillen

Jenn McMillen
Jenn McMillen is Founder and Chief Accelerant of Incendio, a firm specializing in customer-facing initiatives, whether it’s marketing or technology. She was the VP of Loyalty and CRM for GameStop & Michaels.

The Hot Stores Of 2023 May Be Made Of Meta, Not Mortar

Imagine thousands of shoppers flocking to your latest store opening, trying on outfits and making big purchases. And there is no actual store. This is...

7 Customer-Centric Trends That Will Shape Retail In 2023

 Let’s start 2023 with a retail homework assignment. List the top three reasons your customers are loyal to you. Convenience doesn’t count. I’ll wait. Here’s...

Six Retail Loyalty Programs To Watch In 2023

There may be as many as a million retail reward programs in the United States. Is it possible that just one can edge out...

6 Missteps By Walmart, McDonald’s And Others, And How They Can Fix Them

Retailers had a tall order to fill in 2022, adjusting for pandemic-caused changes in shopping patterns, rising prices, a diminishing workforce and unrelenting demand...

Zooming Into The Holidays: 6 Traits To Watch

Millions of young people became adults in 2022, and right now many of them are looking for the perfect gift. How they spend that...

5 Ways Rewards Can Improve Retail Spending In Inflation

Shoppers are turning to loyalty points to bridge their budgets. Retailers, don’t burn your bridges. It’s hard enough on shoppers that the cost of goods...

5 Goals That Explain Dick’s Sporting Goods’ Sales Success

A friend recently told me about her bargain-hunting trip to Dick’s Sporting Goods. Yes, she got the nice sweatshirt she was wearing there on...

Is $5 The New $1? Dollar Stores Are Finding Out

Dollars don’t grow on trees, but one of the latest names in on-trend retail may provide a general idea of where they can grow. Popshelf,...

How To Marie Kondo Your Stores: A Retailer’s Guide

“Thank you, piles of ‘90s-era sweaters that didn’t sell. But we must send you away now, at 70% off.” OK, maybe talking to millions of...

The Kroger-Albertsons Deal: An Opportunity For Non-Food Competitors

Those of us who can afford grocery delivery should be grateful for it. Because the nation’s largest possible supermarket merger could otherwise force many...

Direct-To-Consumer Rx: Retail’s Bitter Pill, Or A Shot In The Arm?

A billionaire sports team owner wants to cut the cost of American prescriptions. Should the big drug chains check their pulses? Mark Cuban, owner of...

4 Cost-Sustaining Strategies To Be A Net-Zero Retailer

If a retail company falls down on its sustainability pledge and no one notices, has it still failed to be sustainable? Regardless of the...

Biggie Demand Leads To Adult Challenges At McDonald’s

Forget hair dye and wrinkle cream. The fountain of youth has been tapped by McDonald’s and a popular fashion brand in the form of...

50-Plus Women And Their Spending Power: 6 Facts For Retailers

You’d think $15 trillion would be enough to buy a well-targeted promotion from a major retailer. But not always. Those trillions of dollars represent the...

Will Mail-Order Retail, Like Fabletics, Lose Its Luster? 4 Ways To Know

At more American homes, the box kit is getting the drop kick. And for retailers, that’s a foot out the door of profitability. Retail subscriptions,...

4 Ways To Combat Quiet Quitting

Lament about the challenges of quiet quitting to members of the retail industry, and chances are they’ll say, “I’ve got a story for you.” Quiet...

4 Traits Home Depot’s ‘Skelly’ Reveals About Consumers

Who knows what lurks in the bones of retail consumers? Skelly knows. The 12-foot, $299 skeleton, introduced by Home Depot in 2020, has evolved from...

California’s Ban On Gas Cars Can Change C-Store In 5 Ways

Fountain drinks and fuel pumps, prepare for a jolt. The predicted growth of electric vehicles could drive a revolution in the convenience store industry. There...

Walmart Rewards Loyalty Program Tests Innovation & Boundaries

Imagine walking down the peanut butter aisle of Walmart. Jif is on sale, and you recently enrolled in the retailer's new customer loyalty initiative,...

The Secret To Retail ‘Power Couple’ Success? Shared Data

Did the Earth stand still when Ulta entered Target’s showroom? One thing we can be sure of, the merchandise did not. Many high-profile retail partnerships,...

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