Jenn McMillen
Jenn McMillen
Incendio Founder Jenn McMillen has been building and sharing expertise in the retail industry for 20+ years. Her expertise includes customer relationship management, shopper experience, retail marketing, loyalty programs and data analytics. She's a retail contributor for Forbes.
Will Mail-Order Retail, Like Fabletics, Lose Its Luster? 4 Ways To Know
At more American homes, the box kit is getting the drop kick. And for retailers, that’s a foot out the door of profitability. Retail subscriptions,...
4 Ways To Combat Quiet Quitting
Lament about the challenges of quiet quitting to members of the retail industry, and chances are they’ll say, “I’ve got a story for you.” Quiet...
4 Traits Home Depot’s ‘Skelly’ Reveals About Consumers
Who knows what lurks in the bones of retail consumers? Skelly knows. The 12-foot, $299 skeleton, introduced by Home Depot in 2020, has evolved from...
California’s Ban On Gas Cars Can Change C-Store In 5 Ways
Fountain drinks and fuel pumps, prepare for a jolt. The predicted growth of electric vehicles could drive a revolution in the convenience store industry. There...
Walmart Rewards Loyalty Program Tests Innovation & Boundaries
Imagine walking down the peanut butter aisle of Walmart. Jif is on sale, and you recently enrolled in the retailer's new customer loyalty initiative,...
The Secret To Retail ‘Power Couple’ Success? Shared Data
Did the Earth stand still when Ulta entered Target’s showroom? One thing we can be sure of, the merchandise did not. Many high-profile retail partnerships,...
5 Reasons To Update Your Retail Model For Gen Z
Retail is obsessed with Generation Z – the 68.2 million people between the ages 10 and 25 – for even more compelling economic reasons...
7 Rules of Etiquette for Better Reward Program Behavior
Does Your Loyalty Program Live By The Golden Rule? Reward programs issue points as a courtesy for a customer’s business, but how courteous is your...
These 6 Reward Downers Should Take a Vacation
Is Your Rewards Program the Theme Park, or the Line to Get In? There are likely millions of reward programs out there – enough...
When a Customer’s Order is Special, Rewards Deliver
Source: Canva Here’s a Rewards Tip: Dietary Needs Are Not Gratuitous! People take their food “rules” very personally, and restaurants should as well. More specifically,…
6 Easy Tips To Give Your Loyalty Program Influencer Status
A Rewards Program Influences Sales, But What About Members? Companies are expected to invest billions of dollars in influencer marketing in 2022, yet it appears...
This is Where Rewards Programs Lose Most of Their Members
What’s the Shelf Life of Your Average Loyalty Member? So your reward program memberships rose in the last quarter. Congratulations! But how great is that...
These are the Rewards Price-Conscious Shoppers Want Now
In Times of Hardship, Rewards Can Inflate Your Customers The cost of U.S. goods was nearly 8.5% higher in March 2022 from March 2021, according...
6 Fresh Ways Big Brands Get Members to Earn Reward Points
Hey, Bigger Receipts Don’t Necessarily Mean Bigger Rewards Loyalty program operators, this is your time. Rising prices are still raising eyebrows, and shoppers who thought...
QSR is Prepared for Loyalty, But Beware of 3 Challenges
Source: Canva You Want Data With That Takeout? You Better Get Shakin’ Several monster-sized restaurant chains introduced loyalty programs in 2021, tempting millions of high-frequency…
Building Customer Experience Through 8 Essential Data Points
This is Your Customer. Some Assembly Required There is a fairly reliable formula for anticipating what your customers want from you, but it is only...
6 Qualities of a Dream Customer
She Gave You Her Number, And Then She Ghosted You Welcome to the world of loyalty, where six in 10 customers enroll in a program...
3 Loyalty Rules For 2022: What Every Company Should Know
Is It Time To Change Your Loyalty Proposition? It Meh Be In the third quarter of 2021, nearly four in 10 consumers switched products or...
5 Ways Subscriptions Fail At Generating Customer Loyalty
What Do You Call People Who Eat Taco Bell Every Day? Right now, you would call them subscribers. But daily taco fixes, possible through Taco...
More Than a Token: NFT’s Hard-to-Replace Customer Experience Role
Source: Canva If an Image Can Be Worth 1,000 Points, Is It a Good Reward? Today, in the offices of retailers and brands nationwide, smart…