Sarah Jarvis
Sarah Jarvis is the Communications and Propositions Director at Eagle Eye Solutions. With over 15 years of experience as a retail marketing leader in the loyalty industry, Sarah has worked with some of the world’s largest retailers and FMCG brands to help them drive profitable growth by prioritizing the customer in their decision-making processes. Her expertise spans loyalty program design, CRM, personalization, data analytics and commercialization, and the technical implementation of initiatives that bring retailers and brands closer to their customers.
The Golden Rule is an age-old philosophy that admonishes us to treat others the way we would want to be treated. It’s universal enough...
Can a retailer's loyalty program drive customer loyalty and become a source of revenue? Some retailers and grocers are already leveraging the idea of...