News Editor
News Editor
Seismic Extends Aura Agents Across Go-to-market Workflows, Deepens Executive Leadership Bench
Bringing trusted content, business context and connected workflows into more of revenue teams’ daily work
Zeta Global Brings Athena by Zeta™ to Agencies, Putting Agentic AI at the Center of Every Marketing Decision
Gives agencies real-time intelligence so they can move faster, experiment more, and prove impact with precision
Medallia Positioned for Its Next Era, Backed by Blackstone, Apollo, and KKR
Positioning the company to accelerate AI-driven innovation and customer-focused product investment
Headless or walled: Cordial draws the line on how AI agents should work
Most platforms are building agents that only see what their platform sees. Cordial built infrastructure every agent can use
Big Happy Launches Dynamic Creative Optimization for 3D DOOH
new solution automatically transforms 3D DOOH campaigns based on signals such as weather, location, and live environmental conditions, helping brands deliver more relevant messaging
New Global Research Reveals Customer Communications Failures Are Driving Loyalty Loss and Growing AI Skepticism
The study warns of falling customer satisfaction across global regulated industries, with consumers reporting they are ready to switch providers when communications fall short
RainFocus Announces Base Webinar Upgrades to Unify Virtual and In-Person Event Data Within Its Event Marketing Platform
Base Webinar integrates real-time attendee engagement data directly into martech tools to eliminate data silos between virtual and in-person events
Siteimprove Sets New Standard for Content Intelligence to Win in AI Search: Enterprise Content Built with Purpose and Relevance,...
The Siteimprove.ai platform adds two new agents to build on its advanced AEO insights with the Content Writing & Optimization Agent and PDF Remediation Agent
Phenom Partners with ServiceNow to Introduce AI Hiring Agents
Phenom AI Agents Now Operate Inside the ServiceNow AI Platform, Giving Joint Customers Faster Hiring and Stronger AI Governance
Employers Say Skills Training Works – But Employees Say It Has No Impact on Their Pay or Role, New...
Employers struggle with widening skills gaps, rising burnout, AI preparedness challenges, and increasing operational strain
TitanX Expands Salesforce and HubSpot Integrations with Automated Phone Intent™ Scoring and Contact Enrichment
Enabling revenue teams to automate Phone Intent scoring workflows directly inside their CRM environments
When AI Gets Brand Information Wrong, Consumers Look Beyond the Brand
New Skyword research finds that when AI and brand messaging conflict, only 29% of consumers trust the brand
Engine and Adoreboard launch new research about the state of trust in the Luxury Retail sector
Luxury retail faces $213 billion crisis as brands fail basic customer experience
2X Acquires Knownwell to Build the First GTM Human-Agentic Services Company Unifying B2B Marketing, Sales, and Customer Success
Acquisition fuels 2X’s next phase of growth; Knownwell’s David DeWolf appointed CEO as 2X founder Dom Colasante continues in strategic roles
PX Academy Launches Culturally Competent Patient Experience Program to Advance Health Equity in Healthcare
New certification equips healthcare professionals to deliver more equitable, patient-centered care across diverse populations
CallRail Makes ChatGPT Ads Measurable for SMBs and Marketing Agencies
New integration enables businesses and agencies of all sizes to measure and optimize ChatGPT Ads performance alongside Google, Meta and Microsoft campaigns
commercetools Introduces ‘Autonomous Commerce’ Category And Unveils Sphere Platform For The AI Era of Shopping
commercetools declares ‘Autonomous Commerce’ the next major era in commerce in which AI systems make and execute operational decisions in real-time
DEUTZ Selects Zilliant as a Partner to Achieve Its Service Revenue Targets
SAP-connected pricing and opportunity management to help DEUTZ deliver more consistent pricing, customer-centric service recommendations and stronger commercial execution
Vidmob Launches Vidmob360, Bringing Creative Intelligence Into the AI Advertising Era
New platform connects creative performance data to the tools, agents, and AI systems where brands and agencies actually work
SurveyMonkey introduces LaunchPad, bringing affordable, automated market research solutions to marketers, product teams, and more
The latest experience to SurveyMonkey’s market research suite offers proven methodologies, guided setup, and decision-ready insights to help teams validate ideas in hours