Syed Balkhi

How to Increase Your Average Order Value

So, you have an eCommerce store that’s doing great. You’ve got good traffic coming in, and an impressive conversion rate that you’re truly happy with. But, after some time your growth starts to stagnate. As a marketer, you consider trying different ways to increase...

How To Do Knowledge Sharing with Your Remote Team

Are you wondering how to do knowledge sharing with your remote team? If so, you’re not alone. In today’s work-from-home environment, many people feel like they don’t have the knowledge or resources they need to build concrete customer experiences and learn about their industry....

6 Ways to Kickstart Your B2B Lead Generation

Generating leads for your B2B business can be difficult and time-consuming at the same time. But it is one of the most important steps that every business must go through before they make a sale. So, having a strong and efficient lead generation strategy...

How To Use RFM To Prioritize Your Top Customers

You may be familiar with the 80/20 principle, where 80% of results come from 20% of the causes. When you apply this to your customers, you should find that the largest portion of revenue comes from a small group of customers. So, it follows...

How To Deliver Exceptional Customer Service While Working From Home

Arguably one of the most important aspects of running a business is its customer service. Without reliable, solid support in place, customers feel like your brand doesn’t care about their concerns or fixing their problems. As soon as they have a question or need...

6 Things You Should Stop Doing to Your B2B Content

Content marketing is a long-term strategy that can work very well for your B2B company. When it’s well-planned and executed, you’ll develop a deep understanding of your audience, connect with them in all phases of the buyer journey, and consistently grow your business. Even with...

How To Streamline Support For More Satisfied Customers

Have you ever had a bad experience when shopping with a business online? Chances are, you have. We’ve all been in a position where something went wrong with an order, and now, we need to find out what happens next. This situation is frustrating,...

How to Create a Persuasive B2B About Page that Converts

The About page is one of the first supporting pages most companies create for their website. Along with your FAQ and Contact pages, it’s where you tell people who you are. When someone wants to learn more about your business, the About page is their...

How To Grow Your Community With Social Media Marketing

One of the most important ways to boost customer loyalty is by building a community. Even though smartphones and mobile internet connect billions of people, it’s harder than ever to gain trust or loyalty. This is because your audience is inundated with content, including...

4 Powerful Ways To Generate Leads Using Social Media

If you have a marketing goal to increase your lead generation, have you tried using tactics through social media?  Social media is a great way to get in touch with your audience, engage them in a conversation, and boost brand awareness. It’s easier for users...

How to Go from 0 to 1000 YouTube Subscribers

Do you have dreams of becoming the next big YouTube star? Or maybe you have a business that you want to promote to your target audience. Whatever your reason, this platform is an excellent way to engage with consumers and build your brand. YouTube...

Why You Market to People and Not Your Customer Database

They obviously didn’t know who they emailed. We’ve all had this reaction to a spam email that’s missed the mark. Sometimes it’s funny, but it’s mostly annoying. It’s wasting your time because you have no intention of taking action after reading it, but depending on...

How To Use Gmail For Great Customer Support

Gmail can be a powerful tool to offer customer support for small businesses and entrepreneurs. It can be an excellent bridge for businesses coming online due to the current pandemic.  They can use their current Gmail accounts and create appropriate customer service features without...

The Secret to the Art of the B2B Testimonial

Customer testimonials carry a lot of weight with people making purchasing decisions and are vital for any business. In the case of B2B companies, testimonials can be vital since they provide social proof to customers, no matter their position in the buying process.  When it...

How to Skyrocket Engagement On Your Website

Do you find that your website traffic is increasing, but sales and conversions are still flat? This is a common problem that business owners and marketers face, especially with new companies. Generating organic traffic to your website is a great start, but you need...

3 Types Of Interactive Content For Your Website (And How To Use Them)

Have you used interactive content on your website? If not, it could take you one step closer to reaching your marketing goals and growing your business. Interactive content is anything that requires the action of the user. Rather than passively reading a blog post or...

5 Attitudes That Will Help Customer Support Staff Prevent Burnout

The work that a customer support staff does is essential for a business's success. But dealing with customers is a challenging job. The customer support team of a business has to solve problems all day and manage customers who can be frustrated and concerned....

How to Send Better Email Newsletters, Every Time

Email marketing is still one of the most effective ways to grow your business. Since most people check email as much as 20X a day, there’s no doubt that email campaigns are a smart marketing tactic. They’ll improve engagement with subscribers, expose your content...

5 Tips for Improving Your Email Open Rate

Email marketing is, without a doubt, one of the best ways to grow your business. According to most reports, email delivers an astounding 4,400% return on investment, meaning that you stand to make back 44 dollars for every dollar you spend. Not only is...

5 Ways to Boost Your Website’s Domain Authority

Most website owners have the goal of getting to the #1 spot of the search engine results page. That number one slot can increase your click-through rates by as much as 200 percent! But even getting on the first page of search results can...

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