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Howard Lax

Howard Lax, Ph.D.
The Lax Group

Supporting better informed decision making with technology, research and strategy. With a focus on CX/VoC/NPS, Employee Engagement and emotion analytics, Howard's domain is the application of marketing information and SaaS platforms to solve business problems and activating CX programs to drive business objectives.

Throwing Down the Gauntlet: Loyalty ? Experience ? Satisfaction ? Advocacy ? Promoter

Howard Lax -
I'm taking off the gloves and issuing a challenge to practitioners and students in the arena of Customer Loyalty research. I'm not a language "priss",...
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