Andra Ciucescu
Andra Ciucescu
Andra Ciucescu is the founder of Pinpoint, a strategic marketing agency based in Romania. With 16 years of experience across industries including manufacturing, construction, real estate, renewable energy, financial services and FinTech, she works with startups and SME founders, to align marketing with business objectives through consulting, project management and Fractional CMO support.
The Customer Brief Drift: Why B2B Marketing Stops Helping Buyers Decide
In B2B companies, the customer brief usually does not break in one visible moment. It drifts.
The B2B Content Drift No One Talks About — and the Five-Day Diagnostic to Fix It
Most content problems aren't execution problems. They're buyer alignment problems — invisible until the pipeline stalls.