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Rachael Qureshi

Rachael Qureshi
As a leader in Experience Advisory, Rachael is drawn to the intersections where experiences meet — how employee engagement shapes customer loyalty, how operational choices ripple into culture and morale, and how new technologies succeed or fail based on the people who adopt them. Over the last decade, she has led multidisciplinary teams at the crossroads of strategy, design, and technology, helping organizations reimagine both employee and customer experiences across the front, middle, and back office.

How to Build User Trust in AI‑powered Customer Experience

AI is supposed to drive CX improvements, but gaps in confidence about its capabilities are keeping companies from making the most of it. Although...

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