Victor Blasco
Improving Your Content Marketing Strategy With These 7 Types of Videos
If you clicked to read this, you probably already know that video is one of the most powerful tools in a content marketer's toolkit to educate, entertain, and engage your audience. And that’s great! The thing is, to get the most out of marketing videos...
Top 5 Tips to Make Successful Healthcare-Related Videos
Healthcare-related topics can be challenging to communicate given their sensitive and complex nature, and that's a challenge that institutions and marketers operating in the niche have to struggle with constantly. Luckily, if the era of content marketing has taught us anything, it is that...
How to Have People Thinking About Your Brand Using Whiteboard Videos
That video content gives you a lot of avenues to promote and build your brand is pretty established by now. However, there are a lot of styles of videos out there, and choosing the right tool for your particular goals can be a daunting...
7 Ways to Improve Your Video Content’s SERP Ranking
Videos have grown to be the favored type of content by most marketers and business owners, as they can be tweaked to reliably engage audiences across all demographics and niches. The thing is that as the video offering online keeps getting bigger and...
7 Useful Tips to Optimize Your Facebook and Instagram Live Videos
Live streams on Facebook and Instagram have always been an excellent way of creating a direct connection with an audience. And now more so than ever, in these times of increased online engagement, their importance cannot be overstated. So, while traditional video content still...
Capture Your Customer’s Hearts with Powerful Company Culture Video
You might have already noticed how business is getting too impersonal in this digital age — so many screens, so little time. Since the rise of e-commerce, people don’t always know much about who they are buying from. And that’s not precisely an advantage. To...
The Secret to Making Effective Promotional Instagram Videos
These days, Instagram is a promotional powerhouse. It's a high-performing branding platform that allows brands to launch very successful, layered non-intrusive video ads campaigns. But Instagram has its fair share of secrets you must know and tips you should follow when it comes to effectively...
6 Social Media Video Stats to Keep an Eye On in 2021
As the new year quickly passes, it opens the way for new possibilities for creative content. And today, more than ever, as digital marketing demands greater innovation, you need to plan your strategy to develop content that will generate high brand visibility among your...
Here’s How Your Business Can Use Video Content to Increase Conversions
Using different types of videos as part of your company's marketing strategy is seemingly easy to do. But doing so wisely and effectively to increase conversions and help your company grow? Well, not so much! Even though there's some business value in following your...
A Complete Guide to Using YouTube for Marketing
Nowadays, most of us rely on video content to discover cool new products and brands – which is probably why so many companies have quickly adapted to this format. Whether in the form of fun tutorials, product previews, or animated videos, these brands' websites...
Leveraging Social Video for Your Next Marketing Campaign
Have you ever stopped to think about how lucky we are, living in the age of social media? Sure, it has its downsides. But as far as marketing is concerned, it's an unprecedented goldmine of opportunities. Before social media, brands were forced to promote themselves…
Making Animated Marketing Videos That Engage Customers
Not so long ago, the main form of advertising where television ads that people watched in between their favorite shows or movies. But in the age of social media, there’s no such thing as a “commercial break” anymore. People scroll through their feeds and see...
Researching an Audience to Make Engaging Video Content
If I asked you the essential foundation for creating engaging video content, what would you say? A compelling script, maybe? Good video editing or animation? All of those things are very important, but the key to creating good video content is to have a...
How To Promote Your App With Video Content
It took you and your team at least months to go from just having a cool idea to creating your new app. Along the way, you probably invested a lot in things like expert software development, graphic design, and expensive focus groups to finally...
How to Improve Your Email Marketing Campaign Using Video
With video being the go-to marketing content for most businesses, it’s easy to feel like you don’t need anything else. After all, video marketing can give you anything you want: traffic, engagement, branding, you name it. Yet sacrificing everything you did and know so far...
Choosing the right Type of Video Content for each Stage of the Buyer’s Journey
Have you already created a marketing video? What will your next move be? If you, as a marketer, have a plan for everything, why don’t you have a video strategy yet? A smart video strategy is based on reaching your audience with the right content...