Victor Blasco

A Complete Guide to Using YouTube for Marketing

Nowadays, most of us rely on video content to discover cool new products and brands – which is probably why so many companies have quickly adapted to this format. Whether in the form of fun tutorials, product previews, or animated videos, these brands' websites...

Leveraging Social Video for Your Next Marketing Campaign

Have you ever stopped to think about how lucky we are, living in the age of social media? Sure, it has its downsides. But as far as marketing is concerned, it's an unprecedented goldmine of opportunities. Before social media, brands were forced to promote themselves…

Making Animated Marketing Videos That Engage Customers

Not so long ago, the main form of advertising where television ads that people watched in between their favorite shows or movies. But in the age of social media, there’s no such thing as a “commercial break” anymore. People scroll through their feeds and see...

Researching an Audience to Make Engaging Video Content

If I asked you the essential foundation for creating engaging video content, what would you say? A compelling script, maybe? Good video editing or animation? All of those things are very important, but the key to creating good video content is to have a...

How To Promote Your App With Video Content

It took you and your team at least months to go from just having a cool idea to creating your new app. Along the way, you probably invested a lot in things like expert software development, graphic design, and expensive focus groups to finally...

How to Improve Your Email Marketing Campaign Using Video

With video being the go-to marketing content for most businesses, it’s easy to feel like you don’t need anything else. After all, video marketing can give you anything you want: traffic, engagement, branding, you name it. Yet sacrificing everything you did and know so far...

Choosing the right Type of Video Content for each Stage of the Buyer’s Journey

Have you already created a marketing video? What will your next move be? If you, as a marketer, have a plan for everything, why don’t you have a video strategy yet? A smart video strategy is based on reaching your audience with the right content...

New Posts