Chris Vaughan
Chris Vaughan, Ph.D
Chris Vaughan, PhD, is a strategist who advises mission-driven organizations on growth, governance, and customer value in rapidly changing environments. In his recent ASAE article, “The Myth of the Five-Year Plan,” he challenges rigid strategic planning models and advocates for adaptive, value-centered approaches. Chris writes and speaks on leadership, engagement, organizational design, and the strategic implications of AI.
Retention Is Not a Rescue Mission. Build a “Value Visibility” System Instead
Most retention campaigns fail because they treat messaging as the problem. The deeper issue is value visibility: helping customers recognize and connect value to outcomes…