John Bartold
John Bartold
John Bartold, Vice President, Loyalty Solutions at Epsilon, specializes in developing marketing initiatives to build relationships and alter customer behavior for increased profitability and reduced churn. John is a frequently requested speaker on the subject of marketing and management at conferences throughout the US. He also serves as a faculty member for the highly popular Loyalty Marketing Workshop offered by the Direct Marketing Association and is a contributing editor to COLLOQUY.
Customer Loyalty: The Gift That Keeps on Giving
Traditionally loyalty efforts provide a rich set of data on a member's transactions. Transactional data is a great start, although it only informs us...
Consumer Engagement Could Be Very Taxing
With it being tax time in the United States, I thought it might be interesting to consider how new loyalty engagement models could make...
Gimme Shelter
In life, the words "open" and "closed" can be defined in positive as well as negative terms: "Open" can offer a sense of inclusiveness...
Loyalty Agoraphobia
In the new issue of COLLOQUY, I talk about the concept of "The Walled Garden," spurned by the social-media-mad world championing complete openness. My...