Oliver Baker

The Ticket to Satisfied Customers is Satisfied Employees

Any HR professional working in the current corporate world knows how employee engagement has become one of the primary focuses of companies across industries. Enhanced employee engagement brings consistent productivity, improved retention, and better work quality. Employee engagement initiatives prioritize employee well-being and provide...

5 Surefire Ways To Boost Retention with Exceptional Customer Support

Customer retention for a brand like Heineken may seem easy. Yet, a massive beverage-serving network includes many partnerships with bars, restaurants, and more. So, B2B customer support is key to Heineken’s growth. During the podcast interview, Stephan Visser provided insight into their customer retention strategy....

How to Use Customer Testimonials Effectively — 7 Ways to Do It

Your brand image and reputation are your business's most valuable assets and have a direct impact on the value of your company. So if a customer is satisfied with the experience they've had with your brand, you want to harness that information to show potential...

5 eCommerce Website Personalization Strategies to Increase Conversions

Source: Pixabay Personalization has emerged as the middle name for many eCommerce businesses. Thanks to giants such as Amazon, the benchmark for eCommerce website personalization has risen ten-fold. For about 90% of consumers, the amount they spend/shop with a retailer is impacted by how consistently...

Why Customer Success Should Own Customer Marketing

Customer marketing, otherwise known as customer relationship marketing (CRM), is the act of strengthening profitable relationships with existing customers. Therefore, it is any marketing activity where the focus is a group of current customers. It is no industry secret that acquiring a new customer is...

How to scale your eCommerce business with 8 simple tactics

The eCommerce industry has been booming over the past few years. In 2021, retail eCommerce sales amounted to over $4.9 trillion globally. This number is expected to grow by another $2 trillion by 2025. The fact that you’re here shows that you either already have...

How to Get More Leads on Social Media in 2022

It’s not a secret — social media is where everyone is at. And if you are not tapping into social media to generate more leads, you are really missing out on a lot. Even as physical, in-person networking has been losing steam over the last...

Small Businesses Need Strong Brand Identity To Stand Out From the Rest

Brand Identity is all those elements that go into building a brand — such as a logo. These elements tell a story - the story of your business and what you stand for. Together they create an identity for your brand, by which you...

How to Drive Customer Loyalty by Remarkable E-Commerce Mobile App Experience

Source: Freepik For many years, e-commerce has completely overtaken all other traditional ways of acquiring and selling. Because it is more efficient, cost-effective, and convenient than the alternatives. The value of every e-commerce website and app is determined by the great experience that customers have...

5 Ways to Turn Angry Detractors Into Positive Brand Promoters

No matter what industry you are in and no matter how excellent your products or services are, you will always have angry customers. Unfortunately, it’s inevitable. But that doesn’t mean you should sit back and let them be angry. These “detractors” can potentially damage your…

5 Effective Lead Generation Strategies for Small Business

Source: Pixabay Have you ever wondered what is the key to successfully turning business pitches into sales? Many businesses struggle with lesser sales despite putting in a lot of effort into getting in touch with people. One of the main reasons is that we fail...

How Emotions Analytics Will Change the Way You Engage With Your Customers

Customer data gives you a clearer picture of your audience. Just knowing the basic demographics of your customers helps you identify the right channels to target and refine your messaging. While information like age and income levels are useful, they don’t exactly tell you how...

How Entrepreneurs Should Use Social Media To Grow Their Customer Relationship

One characteristic commonly found among both growing and legacy brands is customer-centricity. Focusing on building great customer relationships is a huge part of the customer-centric approach. It’s the reason why brands like Amazon, that focus on customer centricity so much (their mantra is to...

5 Effective Tips To Hire and Retain Remote Teams for Your Startup

Even though companies like Buffer and Basecamp have been remote for over a decade, the Pandemic in 2020 has reinforced the importance of remote work more than ever. Team members want to avoid commutes and maintain their safety and sanity while working, and companies...

9 Habits To Make Your Sales Team More Customer Centric in 2021

Customer experience makes up for a key part of a brand’s perception and identity. But most companies aren’t really invested in it to meet their customer’s expectations. As per a report, only 36% of consumers feel that their (i.e. brands’) employees understand their needs....

From eCommerce Sales to Support — How to Have Happy eCommerce Customers

Source: Pixabay Having in mind that we live in a digital era, it is not strange that there are more and more eCommerce shops each day. Nowadays, many people decide to start with online shopping instead of going to the physical stores. Online shopping saves…

Entrepreneurs with a Customer Centric Growth Mindset Tend to Achieve More

When you hear any Entrepreneur talking about the importance of addressing customer concerns, a sales focussed mindset tends to be the position and business focus. However, it should be considered that a Customer-Centric focus would achieve better Customer satisfaction. The biggest challenge is that most...

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