Oliver Baker

Small Businesses Need Strong Brand Identity To Stand Out From the Rest

Brand Identity is all those elements that go into building a brand — such as a logo. These elements tell a story - the story of your business and what you stand for. Together they create an identity for your brand, by which you...

How to Drive Customer Loyalty by Remarkable E-Commerce Mobile App Experience

Source: Freepik For many years, e-commerce has completely overtaken all other traditional ways of acquiring and selling. Because it is more efficient, cost-effective, and convenient than the alternatives. The value of every e-commerce website and app is determined by the great experience that customers have...

5 Ways to Turn Angry Detractors Into Positive Brand Promoters

No matter what industry you are in and no matter how excellent your products or services are, you will always have angry customers. Unfortunately, it’s inevitable. But that doesn’t mean you should sit back and let them be angry. These “detractors” can potentially damage your…

5 Effective Lead Generation Strategies for Small Business

Source: Pixabay Have you ever wondered what is the key to successfully turning business pitches into sales? Many businesses struggle with lesser sales despite putting in a lot of effort into getting in touch with people. One of the main reasons is that we fail...

How Emotions Analytics Will Change the Way You Engage With Your Customers

Customer data gives you a clearer picture of your audience. Just knowing the basic demographics of your customers helps you identify the right channels to target and refine your messaging. While information like age and income levels are useful, they don’t exactly tell you how...

How Entrepreneurs Should Use Social Media To Grow Their Customer Relationship

One characteristic commonly found among both growing and legacy brands is customer-centricity. Focusing on building great customer relationships is a huge part of the customer-centric approach. It’s the reason why brands like Amazon, that focus on customer centricity so much (their mantra is to...

5 Effective Tips To Hire and Retain Remote Teams for Your Startup

Even though companies like Buffer and Basecamp have been remote for over a decade, the Pandemic in 2020 has reinforced the importance of remote work more than ever. Team members want to avoid commutes and maintain their safety and sanity while working, and companies...

9 Habits To Make Your Sales Team More Customer Centric in 2021

Customer experience makes up for a key part of a brand’s perception and identity. But most companies aren’t really invested in it to meet their customer’s expectations. As per a report, only 36% of consumers feel that their (i.e. brands’) employees understand their needs....

From eCommerce Sales to Support — How to Have Happy eCommerce Customers

Source: Pixabay Having in mind that we live in a digital era, it is not strange that there are more and more eCommerce shops each day. Nowadays, many people decide to start with online shopping instead of going to the physical stores. Online shopping saves…

Entrepreneurs with a Customer Centric Growth Mindset Tend to Achieve More

When you hear any Entrepreneur talking about the importance of addressing customer concerns, a sales focussed mindset tends to be the position and business focus. However, it should be considered that a Customer-Centric focus would achieve better Customer satisfaction. The biggest challenge is that most...

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