Oliver Baker
Oliver Baker
Oliver Baker is a co-founder of Intelivita, a leading Web and Mobile App Development company based in Leeds, UK. Oliver has been at the forefront of the business, expanding it globally and into new technologies including iOS and Android, AR, VR and Mobile Game applications. Oliver excels in Project Management, Leadership, Quality Assurance and Problem Solving and has qualifications with Prince2 and APM. He aims to develop his skills further through a shared interest with other leaders in the Software Markets and the Clients of Intelivita.
How to Build a Customer Journey Map That Works in 2026
Research shows that companies that actively map customer journeys achieve 54% higher returns on marketing investment and experience sales cycles that are 18% faster...
6 Best AI Video Interviewing Tools for Hiring Efficiently
Modern hiring has grown more complex. Talent teams manage large applicant pools, distributed stakeholders, and roles that require more rigorous skill validation. Yet many...
How Brands Can Build Stronger Connections With Their Audience
These days, offering a solid product or service isn’t enough on its own. People want to feel connected to the brands they choose. Through...
The Role of AI in Predicting Customer Churn Beyond Traditional Metrics
Customer churn is a silent assassin of businesses. Losing customers means losing revenue, momentum, and sometimes your competitive edge. Traditional metrics—like purchase history, support...
Strategic Training Investments: Enhancing Customer Loyalty and Driving New Sales
Any customer success department worth its salt has gone through strategic training. Especially its Customer Success Managers (CSMs). I remember one of my leadership trainings…
Building Long-Term Customer Relationships with Proactive Engagement
One of the most valuable assets a company can cultivate is long-term customer relationships. While attracting new customers is essential for growth, maintaining and...
8 Practical Tips For Reducing Costs In Your E-Commerce Operations
E-commerce businesses attract a large number of visitors every day. Infact, in 2023, over 19% of retail sales worldwide were due to e-commerce. However, high...
Turning Feedback into Action: Implementing Changes Based on Customer Input
The customer feedback system has become a key motivational factor in steady organizational development and sustainability in the ever-changing business environment. Today’s customers possess...
How To Transform Customer Feedback Into Marketing Strategies
Understanding your customers' needs and expectations is crucial in creating marketing strategies that resonate and drive brand growth. In fact, 73% of consumers globally...
7 Key Strategies For Growing Your Brand Using Short-Form Video Content
Short-form video content has emerged as a crucial tool for brand growth. Not only has it been recognized as the most popular and effective...
The Role of Social Media Influencers in Building Trust and Advocacy With Customers: A Guide for B2B Marketers
Influencer marketing continues to gain headway, with nearly 70 percent of US brands investing in the medium in 2021 alone. Globally, the market size of...
The Future of Customer Journeys: Innovations and Trends to Watch
The customer journey, defined as the path a customer takes from initial awareness to the final purchase and beyond, is a fundamental aspect of...
The Psychology of Customer Loyalty: 8 Strategies Backed by Behavioral Science
In business, customer loyalty is the backbone of profitability. That’s why every business owner should strive to create a group of returning loyal customers. The…
Collaborative Strategies Between Different Departments To Drive Overall Customer Success
The introduction of collaborative strategies is not only a response to changing customer expectations but also a strategic imperative. By aligning the efforts of...
Overcoming Email Burnout: How AI Assistants Enhance Work-Life Balance
While the digital revolution has significantly amplified our communication, at the same time, it has given birth to a formidable challenge of our era...
Want to Boost Your Small Business on Instagram? Check Out Our 20 Tips for Success!
Instagram is one of the most incredible and consistent social media platforms offering opportunities to connect with people globally, not only for individuals but...
Leveraging AI to Automate Your Email Marketing and Save Time
While social media marketing is buzzing, emails remain reliable for building brand awareness. Besides being inexpensive, email marketing is an efficient way of announcing...
Future-Proofing B2B eCommerce: Strategies for Success in Today’s Digital Landscape
Since the pandemic, the business world has dramatically shifted towards an increasingly digital medium. This led to leveraging technology to streamline workflows and reduce...
The Power of Storytelling in Enhancing Customer Experience for Startups
Top companies worldwide invests millions in delivering the best possible customer experience. But for startups, resources are often scarce and frugality is necessary. So,...
The Role of Feedback in Building a Strong Culture of Performance: Best Practices for Leaders
Feedback is integral to employee management since it paves the way for improvement across roles and teams. Setting up a feedback culture in your...