Want to Boost Your Small Business on Instagram? Check Out Our 20 Tips for Success!


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Instagram is one of the most incredible and consistent social media platforms offering opportunities to connect with people globally, not only for individuals but also for brands and companies to grow their potential customers by applying proven marketing strategies.

Today we will also delve into the details of how you can increase the sale of your brand and boost the success of your small business through Instagram. Keep on reading!

Embrace Instagram Reels for Creativity and Entertainment

After the success of TikTok Instagram introduced reels that allow you to create short videos and add music to them.

Or you can also add your voiceovers, and share your products on reels in a fun way, it depends on your creativity.

Experiment with trending dance challenges, lip-syncing, or create humorous skits related to your business.

Reels have the potential to go viral, increasing your visibility and attracting new followers.

Organize a Photo Contest with a Twist

Host a photo contest where participants have to creatively incorporate your products or logo in their pictures.

Encourage them to think outside the box and come up with unique and amusing compositions.

Offer exciting prizes for the most creative entries, and feature the winning photos on your Instagram account.

This contest will not only generate user-generated content but also create a buzz around your brand.

Create a Memorable Instagram AR Filter

Instagram’s augmented reality (AR) filters can be a playful and interactive way to engage your audience.

Collaborate with a graphic designer or use AR filter creation tools to design a custom filter that relates to your brand.

It could be a face filter, a virtual try-on, or an interactive game. Encourage your followers to use the filter, share their experiences, and tag your business.

This fun and shareable experience will attract attention and increase brand awareness.

Share Behind-the-Scenes Bloopers and Outtakes

Letting your audience know what goes behind the process of creating your product is also a good option to keep them engaged.

Share bloopers, outtakes, or funny incidents that occur during photoshoots, video shoots, or team activities.

Authentic and lighthearted content like this helps humanize your brand and build a stronger connection with your followers.

It shows that your business doesn’t take itself too seriously and invites your audience to be part of the fun.

Host Instagram Live Collaborations or Takeovers

Collaborate with other businesses or influencers in your niche and organize Instagram Live sessions together.

Also, you can gain more Instagram followers to gain more people on your live sessions.

These live sessions can involve interviews, discussions, challenges, or even joint product demonstrations.

By sharing the spotlight, you expand your reach to a new audience and create a fun and dynamic experience for your followers.

The interaction and banter between different personalities can be highly entertaining and engaging.

Create Interactive Quizzes and Polls

Use the interactive features on Instagram, such as quizzes and polls, to engage your audience and inject some fun into your content.

Create quizzes related to your industry or products, challenging your followers’ knowledge and rewarding them with interesting facts or prizes.

Polls can be used to gather opinions, make decisions, or simply entertain your audience with light-hearted questions.

Buy Instagram Likes Legit because this interactive strategy not only boosts engagement but also makes your profile more enjoyable and interactive.

Create a Branded Instagram Sticker or GIF

Design a custom branded sticker or GIF that users can use in their Instagram Stories.

Make it fun, colorful, and representative of your brand. Encourage your followers to use the sticker or GIF and tag your business.

This not only increases brand visibility but also adds an element of fun and creativity to your followers’ Stories.

Showcase Your Product in Unusual Settings

Take your product to unexpected locations and showcase it in a fun and surprising way.

For example, if you sell outdoor gear, display it in unconventional environments like on top of a mountain or underwater.

These visually striking images will capture attention and create a sense of adventure and intrigue around your brand.

Feature Customer Testimonials in a Creative Format

Instead of traditional written testimonials, ask your satisfied customers to submit video testimonials or create fun and unique visuals to express their feedback.

This adds a personal touch to the testimonials and makes them more engaging for your audience.

Participate in Instagram Challenges

Join trending Instagram challenges that align with your brand and industry.

Whether it’s a dance challenge, a cooking challenge, or a fitness challenge, participating and putting your unique spin on it can help you attract new followers and showcase your creativity.

Use Instagram Stories’ Interactive Stickers

Make use of Instagram Stories’ interactive stickers, such as the Question, Quiz, or Emoji Slider stickers.

Engage your audience by asking them questions, hosting quizzes, or inviting them to rate or express their opinions using stickers.

This creates an interactive and entertaining experience for your followers.

Organize Instagram Takeovers

Invite influencers or industry experts to take over your Instagram account for a day.

This gives your audience a fresh perspective and introduces them to new personalities and content.

Make sure to choose individuals who align with your brand and can provide entertaining and valuable insights.

Create a Series of Animated Instagram Stories

Tell a story or share tips through a series of animated Instagram Stories.

Use apps or tools to create captivating animations and bring your content to life.

This adds a touch of creativity and visual appeal, making your Stories more memorable and shareable.

Host Instagram Live Comedy Shows or Sketches

If humor aligns with your brand, consider hosting live comedy shows or sketches on Instagram Live.

If it’s not possible for you or your team you can hire a session with a comedian or it’s better to collaborate with them.

As it will benefit both of you to grow also it will be a great option to add some laughter and fun to the life of your followers.

Run a “Caption This” Contest

Share a funny or quirky photo related to your business and ask your followers to come up with creative captions.

Encourage them to comment on their captions, and select the most humorous or creative ones as winners.

This contest sparks creativity and interaction among your followers.

Create Instagram Highlight Covers with a Fun Theme

Design custom covers for your Instagram Story Highlights that features a fun and cohesive theme.

This could be colorful doodles, cute illustrations, or even characters that represent different aspects of your business.

These covers add visual appeal to your profile and make it easier for users to navigate your Highlights.

Share Funny and Relevant Memes

Inject humor into your Instagram content by sharing funny and relatable memes related to your industry or target audience.

Memes have a way of connecting people and eliciting a laugh, which can help your brand resonate with your followers on a more personal level.

Create Instagram Polls with Fun and Quirky Options

When creating Instagram polls, instead of sticking to traditional options, add some fun and quirky choices.

This will make your polls more engaging and entertaining for your audience, encouraging them to participate and share their opinions.

Show the Fun Side of Your Team and Workspace

Give your audience a behind-the-scenes look at your team and workspace, showcasing the fun and vibrant atmosphere.

Share pictures and videos of team celebrations, funny moments, or creative office setups.

This humanizes your brand and allows your followers to connect with the people behind the scenes.

Collaborate with Complementary Businesses for Fun Cross-Promotions

Partner with other small businesses that complement your products or services and organize cross-promotions.

Create fun and interactive campaigns together, such as joint giveaways, challenges, or themed content.

This collaboration expands your reach to a new audience and creates a sense of community among your followers.

Final Words

It’s not necessary to keep your marketing strategy in a boring way.

You can add some fun and creativity to your business especially when you are trying to market it on creative platforms like Instagram.

Try to create a positive vibe and a joyful experience for your targeted people.

Besides that, incorporating these above out-of-the-box ideas will help your business to grow better.

Running a business doesn’t always mean that you just need to focus on advertising, marketing, and other strategies.

Sometimes you have to explore the fun side to gain some extra benefits.

Oliver Baker
Oliver Baker is a co-founder of Intelivita, a leading Web and Mobile App Development company based in Leeds, UK. Oliver has been at the forefront of the business, expanding it globally and into new technologies including iOS and Android, AR, VR and Mobile Game applications. Oliver excels in Project Management, Leadership, Quality Assurance and Problem Solving and has qualifications with Prince2 and APM. He aims to develop his skills further through a shared interest with other leaders in the Software Markets and the Clients of Intelivita.


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