Archive | ! Editor’s Picks

Our best content, selected by CustomerThink founder and Editor-in-Chief Bob Thompson. Sign up for our weekly Advisor newsletter to get the Top 10 Editor’s Picks every Monday.

The Job of Creating a Customer

Blog post by on April 11, 2014 Editor's Pick

If there is one thing we (for profit businesses) can all agree upon, it’s that we are in business to create customers. In order to do that successfully, we must figure out what they need and do …

5 Reasons Big Data Should Excite B2B Marketers Too

Blog post by on April 10, 2014 Editor's Pick

I’ve written a lot about the influence of big data on marketing, but with so much focus on marketing to consumers, it’s important to recognize that big data can be just as helpful to B2B marketers as …

Social Customer Service Isn’t Going Anywhere

Blog post by on April 5, 2014 Editor's Pick

There has been quite a bit of talk lately that social customer service isn’t going anywhere, and that some brands are beginning to phase out or give up on social monitoring and response, especially around customer care. …