Archive | ! Editor’s Picks

Our best content, selected by CustomerThink founder and Editor-in-Chief Bob Thompson. Sign up for our weekly Advisor newsletter to get the Top 10 Editor’s Picks every Monday.

When ‘Push’ Marketing Goes Too Far

Blog post by on August 12, 2014 Editor's Pick

A couple of years ago, our local newspaper, The Philadelphia Inquirer, ran a disturbing story about how a mortgage loan company in Phoenix had sent spam advertising messages which appeared on the screens of thousands of wireless …

How to Put the Customer First in Lead Generation

Blog post by on August 11, 2014 Editor's Pick

Putting customers first in lead generation. As marketers, we have more ways to observe our customers’ behavior and can leverage tools like marketing automation, Web analytics and CRM systems to help us manage all this complexity. Complexity …

Changing Customer Behavior — Is it possible?

Article by on August 10, 2014 Editor's Pick

During the past decade, customers have displayed overwhelmingly positive attitudes toward environmentally-friendly offerings. However, their actual behavior does not mirror these attitudes. Do you think it would be possible to change customer behavior to make them greener? …