Julie Thomas

These 6 Soft Skills Matter to Customers

Soft skills matter. They are especially crucial when companies encounter market uncertainty and rapidly shifting business needs, as we saw in 2020. To understand what skills and areas of focus helped companies respond to crisis, ValueSelling Associates, Inc. and Training Industry, Inc. surveyed 256 U.S....

Investment in Sales Coaching is a Long-Term Play, but Research Proves its Effectiveness

At ValueSelling Associates, we've recently completed a study that finds 67% of B2B companies that have a multi-year sales coaching program in place experience high revenue growth. In addition, the research found that 60% of high-growth companies use coaching as an integrated part of a...

Is Your Sales Team Sabotaging a Well-Planned Customer Experience?

To create a positive customer experience, all points of contact with an organization should match the customer’s expectation. A well-planned customer experience results in a delighted customer and also influences them to do more business with your organization. Customer experience is composed of many touchpoints...

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