Seth Earley

ROI of Digital Transformation: Balancing Long-Term Vision and Short-term Impact

Nowhere is the case for metrics stronger than in digital transformations. The most sweeping and comprehensive transformations are the most effective, but the fact that they take place over years and not months means that the full effect is not felt for a long...

Digital Transformation and the Role of the Customer Data Platform (CDP)

Digital Transformation (DT) and Customer Data Platforms (CDPs) both entail a great deal of confusing, ambiguous and catch-all terminology that does very little to help prospective buyers make decisions. In fact, it amounts to buzzword soup. The boundaries of digital transformation are vague, and...

AI Makes Sales More Efficient, But Only If Your Data House Is in Order

Aligning AI’s capability with your sales team Artificial intelligence has the potential to vastly increase the power of sales. It won’t replace salespeople; instead, it will allow them to spend their time on the right prospects at the right time, empowered with exactly the right...

How to Fix Broken Digital Transformations: “Acts of Heroics” is Not a Viable Customer...

When it comes to the big launch of a customer-focused digital transformation program, such as building a new e-commerce site or revamping customer-service protocols, the IT department, contractors, merchandisers, and marketers usually get the things over the line through acts of heroics, working nights...

Improving the Digital Experience: 6 Steps to Create a High-Fidelity Journey Map

In customer experience, the most difficult challenge is the gap between desire and execution. We all want to deliver a better experience. So why can’t we? At the root of this problem are information systems that are not configured to deliver the ideal experience. Since...

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