Seth Earley
Large Scale Digital Transformations — What to Do When the CEO Says “Just Make...
A few years back, I was attending an executive presentation of project findings and recommendations for an outdoor products manufacturing company. The project remit was defining the future state digital architecture and a high-level plan to support the organization's transformation of the customer experience....
10 Tips to Overcome Obstacles of AI-Enabled Digital Transformation
Is AI driving digital transformation? Or is digital transformation driving the adoption of AI? Are they synergistic, or just getting in the way of each other? Numerous studies show that large organizations are realizing only limited success in digital transformation projects. For example, BCG and...
The Missing Ingredient to Digital Transformation: Scaling Knowledge Communities and Processes
The holy grail of digital transformation is the seemingly conflicting goals of high levels of customer service and pressure to reduce costs. “Digital Transformation” has become an all-encompassing term – in a piece in this column about customer data platforms, I asked whether the...
ROI of Digital Transformation: Balancing Long-Term Vision and Short-term Impact
Nowhere is the case for metrics stronger than in digital transformations. The most sweeping and comprehensive transformations are the most effective, but the fact that they take place over years and not months means that the full effect is not felt for a long...
Digital Transformation and the Role of the Customer Data Platform (CDP)
Digital Transformation (DT) and Customer Data Platforms (CDPs) both entail a great deal of confusing, ambiguous and catch-all terminology that does very little to help prospective buyers make decisions. In fact, it amounts to buzzword soup. The boundaries of digital transformation are vague, and...
AI Makes Sales More Efficient, But Only If Your Data House Is in Order
Aligning AI’s capability with your sales team Artificial intelligence has the potential to vastly increase the power of sales. It won’t replace salespeople; instead, it will allow them to spend their time on the right prospects at the right time, empowered with exactly the right...
How to Fix Broken Digital Transformations: “Acts of Heroics” is Not a Viable Customer...
When it comes to the big launch of a customer-focused digital transformation program, such as building a new e-commerce site or revamping customer-service protocols, the IT department, contractors, merchandisers, and marketers usually get the things over the line through acts of heroics, working nights...
Improving the Digital Experience: 6 Steps to Create a High-Fidelity Journey Map
In customer experience, the most difficult challenge is the gap between desire and execution. We all want to deliver a better experience. So why can’t we? At the root of this problem are information systems that are not configured to deliver the ideal experience. Since...