Seth Earley
When AI Delivers Only Velocity, Not Value: The Case for Semantic Architecture
Most enterprise AI failures share a common origin story. The technology performed exactly as advertised. Then the organization tried to scale it, and the initiative…
Agentic AI and the Real Work of Intelligence: Context, Structure, and Human Judgment
We are entering a new phase of AI development. This is not just about generating content or answering questions. It's about building systems that...
You Can’t Scale AI Without Knowledge Management: A Strategic Roadmap for Leaders
There's a reason so many enterprise AI initiatives stall before they show real business value: they begin with technology, not knowledge.
From LLMs to Agentic Systems: What C-Suite Leaders Need to Know About the Changing Face of AI
In the light-speed evolution of artificial intelligence, we are experiencing a critical inflection point. The landscape is shifting rapidly from large language models (LLMs)...
Why Generative AI Projects Fail and How Business Leaders Can Turn the Tide
Generative AI has ignited a firestorm of investment and experimentation across industries. From chatbots and copilots to marketing automation and internal knowledge assistants, the...
6 Steps to Build a Future-Proof Knowledge Architecture for Generative AI
Generative AI, especially large language models (LLMs), has quickly moved from an experimental technology to a business-critical solution. As organizations explore leveraging these advanced...
Embracing Generative Engine Optimization (GEO): A Strategic Guide for Digital Marketers and Business Leaders
This article is based on content from a multi-part webinar series on Search and AI1. Introduction The rapid evolution of AI has redefined digital marketing.…
Digital Transformation, Corporate Data and Gen AI: LLMs and the Challenge of Retrieval
A major goal of any digital transformation is to digitize or improve digitized processes to speed information flows. Gen AI has the potential to...
Ignore AI Fearmongering and Start by Improving Data Quality
Organizations should use LLMs and Gen AI to fix their data for AI-powered transformation. This is how. I recently attended a webinar delivered by a...
Use Knowledge Graphs to Improve Experiences Throughout the Customer Journey
AI projects are increasingly running into a brick wall when it comes to getting meaningful, measurable results. The best way to measure impact is...
The Critical Role of Enterprise Data in Generative AI
A huge number of Gen AI-based tools and applications have flooded the market. Some of these applications are clever and creative but they are...
How to Leverage Retrieval Augmented Generation (RAG) in the Enterprise: Organization Readiness
Retrieval Augmented Generation (RAG) uses the data of the enterprise as a source of truth, rather than relying on the knowledge embodied in a...
How to Successfully Test and Deploy a ChatGPT-Type of Application
Organizations are taking a cautious approach to Generative AI -- the Large Language Model (LLM) powered ChatGPT-like applications that have burst onto the technology...
What ChatGPT and Generative AI Mean for Digital Transformation
An arms race is raging in the AI industry -- every organization is frantically investing in or investigating how the large language models (LLMs)...
ChatGPT: Insightful, Articulate, Inconsistent, and Wrong. A Game Changer?
Digital assistants are taking a larger role in digital transformations. They can improve customer service, providing more convenient and efficient ways for customers to...
How to Navigate the 5 Stages of Organizational Maturity in Digital Transformation
In contemplating digital transformation program investments, executives ask two things: What is the current state costing us, and does it make economic sense to...
Removing Friction from Information Flows: Vital for a Successful Digital Transformation
A critical step in digital transformation is to enable the free flow of information throughout the enterprise. But various forms of friction can obstruct...
Knowledge Graphs, a Tool to Support Successful Digital Transformation Programs
Knowledge graphs are pretty hot these days. While this class of technology is getting a lot of market and vendor attention these days, it...
The Coming Tsunami of Need — Knowledge Management for Artificial Intelligence
Knowledge management has had a bad rap. For the past few decades, it has gone through cycles of popularity after being introduced in the...
Verizon’s Digital CX Transformation: 6 Fails (and Fixes) for One Customer
I have been trying to upgrade my iPhone for the past two months. You would think that would be simple -- I would log...




















