Product-Led Growth (PLG) is a business strategy where the product itself has the primary role in acquiring, onboarding, engaging, and retaining customers. But in today’s...
Reflecting on 2023, it’s clear that the Customer Experience (CX) Landscape continues to undergo a profound Transformation. In my experience working with leading...
In the ever-changing landscape of Customer Experience (CX), professionals are in a perpetual quest for innovative solutions that keep customers engaged, satisfied, and loyal....
Companies are investing heavily in digital transformation, with a Research and Markets report projecting the global market to be just over $1 trillion USD...
Why resiliency, responsiveness and agility are more important than ever for leaders and the companies they work for We’re midway through yet another topsy-turvy year....
Customer feedback is essential for making informed decisions Customers are your best source of business and market insights. By listening to them, you can learn...
Align and educate your people around a digital-first, customer-centric approach Whether it’s new technology, geopolitical unrest, a competitive threat or, oh, let’s say… a pandemic......
Radically boost brand relevance while improving experience for your customers According to Salesforce’s 2020 State of the Connected Customer report, nearly 70 percent of...
Customer experience is all about understanding and responding to customer and employee expectations in ways that drive business results. But in today’s — and...
Entrepreneurs and startups intuitively understand the need to connect their products and services to the needs of the market—because if you haven't identified a...
In a post-COVID world, the future is full of obvious challenges and less obvious opportunities. In this fast-changing environment, most business executives recognize the...
Employee and workforce experience (EX for short) matters just as much as customer experience (CX). Unsurprisingly, the two are inextricably linked: Good EX consistently...
Customer experience leaders are documented to have greater top- and bottom-line growth than those who haven’t made customer experience transformation a priority. For those who...