Editor's Pick

Our best content, selected by CustomerThink founder and Editor-in-Chief Bob Thompson. Sign up for our weekly Advisor newsletter to get Editor’s Picks every Monday.

Sales Psychology: Understanding Customer Needs and Closing Deals

Hassan Mansoor -

What Is a Reputation Audit and Why Modern Businesses Need It

Jane Grin -

The Untapped Potential of UGC: Why Your Strongest Content Creator Is...

Kyle Wong -

How Go-To-Market Teams Can Align on Customer Ownership

Jennifer MacIntosh -

What Is The Linchpin Formula For Optimizing Stakeholder Experience And Value?   Part...

Michael Lowenstein -

5 Types of Surveys That Help You Get Acquainted With Your...

Thomas Griffin -

From simply Closing the Loop to realising the Virtual Loop

Steve Belgraver -

Generative AI: What’s Next and How to Get the Payoff

Thomas Wieberneit -

Three pillars of The New Automation Mindset, for an age when...

Scott Brinker -

Unexpected Experiences: Disrupting the Moving Industry

Annette Franz -

Stop Churn With A Cardiogram, Not a Defibrillator

Chris Dishman -

Turning pains into gains: how to properly process customer feedback?

Daria Leshchenko -

Chief Customer Officer Strategy: Dispensable Playbook or Most Valuable Player?

Lynn Hunsaker -

Should Companies Take a Stand on Social Issues?

Shaun Smith -

For “Rational” CX, Focus on How Your Customers FEEL

Howard Lax -

Brand and Value Disappointment

Gautam Mahajan -

The Power of Personalization: Strengthening Customer Loyalty

Glenn Weinstein -

What ChatGPT and Generative AI Mean for Digital Transformation

Seth Earley -

Remember Amara’s Law When Thinking About Generative AI

David Dodd -

Sales are down despite our research showing they should be up!...

Colin Shaw -
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