Beth Karawan
Beth Karawan
Beth is an accomplished marketing professional with a unique combination of experience, including leading agency strategic planning, developing client-side brand insights and strategy, and consultative market research supplier. As the Co-Founder and EVP of ImprintCX, she leads a modern marketing and customer experience services company that seamlessly combines insights, consulting, and activation into one integrated offering.
Brand Management: What’s Customer Experience Got to Do with It?
So, what’s customer experience got to do with brand management? As it turns out, everything! If the ultimate objective is profitability – and the purpose...