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Beth Karawan

Beth Karawan
Beth is an accomplished marketing professional with a unique combination of experience, including leading agency strategic planning, developing client-side brand insights and strategy, and consultative market research supplier. As the Co-Founder and EVP of ImprintCX, she leads a modern marketing and customer experience services company that seamlessly combines insights, consulting, and activation into one integrated offering.

Brand Management: What’s Customer Experience Got to Do with It?

So, what’s customer experience got to do with brand management? As it turns out, everything! If the ultimate objective is profitability – and the purpose...

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