New to Sales? Here’s What You Must Keep in Mind


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A first-time sales representative goes through a lot of pressure. While there’s a pressure of closing deals faster, he often remains unsure what/how to approach. Industry experts believe successful sales is the outcome of emotional connection with your customers. For a first time sales rep, it is to learn the art of making a bond with the customers. Rest of the technical things come much later. Here are some time-tested tips by the industry experts to help you get started.

Be Polite Yet Convincing with your Sales Communication

To be successful, you need to run your sales content like a business. You have to be professional and polite while crafting your sales copy, be it an email or something else. If you are not professional or polite in your writing, the customer won’t feel like they can trust the rest of your services.

Additionally, you need to make sure that any contact info is clearly visible on each page so people know who they are dealing with and how to reach out if they have questions or concerns about their purchase from you.

Focus on the Groundwork of the Sales Process

Crafting a sales process is not an overnight task, it needs ground work. Get to know the needs and preferences of your customers by doing market research. Sometimes, it also needs an over-the-call survey or door-to-door visit. Keep in mind that a good sales process should be easy to follow, comprehensible, and adaptable. Keep in mind that your sales process is unique and that’s what separates you from the rest. It’s your responsibility to get the groundwork done.

Keep a Tab on your Leads’ Current Activity

One of the biggest mistakes first-time sales reps make is ignoring their leads’ current activity. Leads are people who have expressed interest in your product or service, and they’re already online searching for it. You can use this information to help close more deals faster by targeting specific keywords in a lead’s search history that match the keywords you want them to see when they click through on one of your ads.

Embrace Automation to Close Deals Faster

Believe it or not , automation can help you close more deals faster. Automation makes things more synchronized and helps save time and expenses. It means , your company will see consistent growth this way.

With automation, a significant amount of your employees’ productive time is saved, which they can invest in cross selling and upselling products or services for customers instead of spending all day working on sales calls. And, being automated, all the key data will be uploaded in the central database with zero manual work.

Nurture Emotional Relationships with your Leads

The first thing you should do is build relationships with your leads. And that too an emotional connect- a point, where you win their trust. This can be difficult, but it’s essential to the success of your business. If people have a positive experience with your company and feel like they can trust you, they will buy from you in the future. You need to make sure that all of their questions are answered and their needs are met 100%.

Remember there’s no shortcut here—you cannot just go through the motions when dealing with customers or prospects; every single interaction counts! Be friendly, welcoming and honest; listen carefully so that both parties come away feeling satisfied (and not annoyed) by what has been said or done between them in person; be patient while being understanding if something goes wrong during an interaction.

Manage Data with CRM System

It’s important to use a CRM software that will give you all of your sales data in one place so you can make decisions based on what’s happening with your team and account at any given moment. This is especially important if you have multiple people working on different accounts or departments, as it allows them all to see what’s happening with their department.

Share Useful Information with your Prospects

Be honest while sharing useful information with your prospects, but not too much. This will help ensure that your prospect feels comfortable enough with the situation that he or she wants nothing more than what it is he or she can get from working with your company instead of just giving up on finding anything better elsewhere in hopes that maybe someday someone else will actually listen instead of just ignoring everything else about those companies who aren’t willing/able/interested enough at present time.

Add some fun element at every interaction
As a sales rep, you certainly want your customers to remember you even after the deal is closed. Then be friendly, and bring your sense of humor into action. They will walk away with a positive first impression and will likely return later on down the road. So make sure that they have an enjoyable experience while they’re at the dealership because there’s no better way of doing that than by making it fun!

Keep up with technology to stay ahead of the game
Keeping up with the latest technology is going to make you successful at selling. Doing this will also help you keep in touch with your customers on an emotional ground. You will be able to decode what your customers’ want. Also remember not to be afraid of using new technology! You’ve probably heard the saying “if I had more time” before but now make sure this isn’t true by embracing all things digital and mobile!

The Final Takeaway

These tips are quite inspiring and help you craft the sales process workflow right from the scratch. These are tried and tested by the industry experts, which are surely going to get you more customers. At the end of the day, there’s no better feeling than closing a deal! Remember, you are going to be tomorrow’s stars who’s going to take sales to the next level and this is just the start.

Manash Chaudhuri
Manash Chaudhuri is a co-founder of ConvergeHub, headquartered in Silicon Valley, California. Holding more than 19 years of experience in Operations, Sales and Project Management, his company's CRM product has been positioned as the #1 Easiest Converged CRM for SMB and has been successively nominated twice in CRM Idol competition.


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