Bob Apollo

What are Priority Issue Profiles – and why do you need them?

This article was first published in the October Edition of Top Sales Magazine.Many of you will be familiar with the idea of having an Ideal Customer Profile - and if you’re not, you should be. The Ideal Customer Profile is a powerful tool that helps…

The critical role of trust in sales

At a time when the level of public trust in the UK's elected politicians has never been lower, it's an opportunity to reflect on the critical role of trust in sales, which is what I chose to focus on in this article from the latest edition…

Identifying, engaging, and assessing our stakeholders

How many stakeholders are involved in the typical complex high-value B2B buying journey? It’s fair to say that the number is often larger than the average salesperson is aware of, let alone in close contact with.Various studies have put the average num...

Webinar: Three Gaps and a Bridge

I recently recorded a webinar with LeveragePoint (link below) about “making a compelling case for change”. Those of you who have followed me over the years know that this has long been a favourite topic of mine, and with good reason: “no decision”, doi...

Establishing the foundations of a coaching culture

This article was first published in issue 7.3 of the International Journal of Sales Transformation, and I'm very pleased to be able to share it here...What’s the one thing that separates truly effective first level B2B sales managers from the rest? You...

Are your salespeople three whys men (and women)?

For my latest article for Top Sales Magazine, I’ve decided to explore the power of three whys and a who...When it comes to complex B2B buying decision journeys, things are rarely straightforward. As Gartner are fond of reminding us, our prospective cus...

Latest webinar: the essentials of sales opportunity qualification

One of the key things that separates great salespeople from the rest is their commitment to rigorously qualifying every potential opportunity. They have the confidence to disqualify weak opportunities early on the cycle before they have wasted signific...

Why your customers want to buy is as important as what they want to...

You’d hope, wouldn’t you, that most salespeople understand what their prospective customers want to buy. You’d expect, wouldn’t you, that your salespeople understand what their prospects think they need before making a proposal.That may, of course, be ...

The future of B2B selling is collaborative

I recently participated in a fascinating panel discussion facilitated by Jonathan Farrington of Top Sales World on “Identifying the New Post-Covid Frontline Sales Professional” with Dave Mattson of Sandler Training and Lisa Leitch of Teneo Results. I’v...

The law of averages does not apply to complex B2B sales

Soon after “The Challenger Sale” was published, you could see a stream of lazy commentators homing in on one percentage prominently quoted in the book – that the average B2B buying decision process was “57% complete” before the customer wanted to talk ...

Supercharging our sales conversations

This article first appeared in the April 2021 "Supercharging Sales" issue of the International Journal of Sales Transformation.Given the overall theme of the magazine, I thought it might be appropriate to focus on a topic that has long been a focus of ...

Exploding the 3* sales pipeline coverage myth

One of the most unhelpful “rules of thumb” in B2B selling is the long standing and widely quoted myth that the benchmark standard when it comes to sales pipeline management is 3* quota coverage.I’ve struggled to find any original research that justifie...

Ditching the ‘Itch to Pitch’

Whether proactively reaching out to potential future customers or responding to inbound enquiries, salespeople and business development reps in complex B2B sales environments often find themselves having to make a large number of contact attempts in or...

Refining our customer’s value story

Regular readers will know that I have been evangelising the critical importance of customer-specific value stories for a long time. I’d like to take this opportunity to update you on my latest story framework, fuelled by a growing number of client proj...

Profit derives from usage – not initial purchase

Business customers have become increasingly used to as-a-service models, rather than outright purchase - and many of them have come to prefer it.It’s hard to think of any reason why new software offerings would not be developed with a Software-as-a-Ser...

The Secrets of Sales Innovators

I recently had the pleasure of speaking at length with Jan Ropponen, author of “Secrets of Sales Innovators - how World-Class sellers win Million-Dollar deals”.Jan’s book is the distillation of an extensive series of interviews with highly successful B...

Contrast is critical to B2B sales success

I was pleased to be asked to contribute an article to the latest edition of Top Sales Magazine - a regular source of insight for sales professionals - there's a subscription link below. I chose to focus on the importance of contrast in complex B2B…

The key issues for B2B sales leaders in 2021

I was very pleased to be invited by the International Journal of Sales Transformation to contribute an article to their latest edition. The publication is a consistently valuable read for any sales professional, and I urge you to subscribe (I've includ...

“Why are you still working that deal?”

In a recent article (Advance or disqualify!), I proposed that salespeople - rather than clinging on to lifeless sales opportunities in the hope of a miraculous and unlikely resuscitation - should politely and professionally disqualify deals where the c...

Advance or disqualify!

In his best-selling sales guidebook “SPIN® Selling”, Neil Rackham identified four potential outcomes from every significant conversation with a prospective customer in a complex B2B sales environment: a win, an advance, a continuation or a clear “no sa...

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