Your Customer Experience ROI Handbook started with "What is CX ROI?" (return on investment) and continues here with "Proving CX Value" in chapter two...
Transactions and relationships are intrinsically interrelated but are inherently different. Measuring and managing both makes sense. What's more important and companies typically fail to...
Can a retailer's loyalty program drive customer loyalty and become a source of revenue? Some retailers and grocers are already leveraging the idea of...