Scott Brinker

Tech stacks are still large, but orchestration can make all the difference

Ever see the miniseries From the Earth to the Moon? Great story about the Apollo moon missions. I’m pretty sure it was in one of those episodes that I most remember the impactful difference between “unit tests” and “system tests.” Getting people on the moon required...

Partner Ops: The forgotten ops that’s suddenly thriving in the ecosystem era

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When is a martech stack too complex?

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Why there are 10,000 martech products that “kinda all do the same thing” (but...

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Channel, partner, and ecosystem tech is one of the hottest categories in martech today

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The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems

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Are we “digital” yet? An algorithmic answer to a philosophical question

“We’re entering a post-digital-transformation era, where companies are no longer planning to become ‘digital.’ They are digital.” I didn’t think that was a particularly controversial statement, which I wrote back in April while working on this year’s martech landscape. It’s hard to inventory all of the ways in which technology...

Think the martech landscape is big? Here’s the size of the software industry overall

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Marketers keep replacing major martech apps, integration #1 factor for replacements

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What are we automating in marketing and martech in 2022, and who is automating...

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The latest data on martech and marketing ops careers, and an ode to spreadsheets

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Have we entered a post-agile marketing age?

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Martech is consolidating, but what will the 2022 landscape reveal?

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10+ ways to visualize your martech stack

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Martech in the metaverse: 5 takeaways from a lively roundtable discussion

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The real build vs. buy question in martech is around talent, not technology

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It’s not the size of your martech stack, it’s your range of use cases

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Okta reveals 5-year trend of best-in-breed apps; also, a kind request I have of...

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Matrixed Tech Stacks with Both Horizontal and Vertical Aggregation Platforms

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SaaS stacks keep growing. Is there also a relationship between choice and utilization?

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