Scott Brinker

The latest data on martech and marketing ops careers, and an ode to spreadsheets

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Have we entered a post-agile marketing age?

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Martech is consolidating, but what will the 2022 landscape reveal?

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10+ ways to visualize your martech stack

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Martech in the metaverse: 5 takeaways from a lively roundtable discussion

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The real build vs. buy question in martech is around talent, not technology

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It’s not the size of your martech stack, it’s your range of use cases

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Okta reveals 5-year trend of best-in-breed apps; also, a kind request I have of...

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Matrixed Tech Stacks with Both Horizontal and Vertical Aggregation Platforms

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SaaS stacks keep growing. Is there also a relationship between choice and utilization?

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3 Big Martech Innovation Themes in 2022

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2021: The Year Martech Shrank — Just Kidding (A Year in Review)

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Data, Decisioning, Delivery & Design: A Framing for the CDP vs. CDW Debate

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Higher order effects of automation in Big Ops

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The Composable Enterprise brings us into The Great App Explosion & Big Ops

Traditional business thinking views change as risk, while composable thinking is the means to master the risk of accelerating change and to create new business value.”Monika Sinha, Research VP, Gartner That’s a quote from Monika Sinha, a research VP at Gartner, announcing the 2022 Gartner...

Commerce is the latest (renewed) frontier in martech, putting the revenue in RevOps

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Latest data on the size of tech stacks, er, app portfolios, and a philosophical...

Productiv, a SaaS management platform (SMP), published a report on The State of SaaS Sprawl in 2021. Since Productiv’s software manages the tech stacks — or “app portfolios”, as they like to call them — of hundreds of organizations, the data in their r...

29 visually striking martech stack illustrations from the 2021 Stackie Awards

Every year, when the entries to the Stackie Awards flow in, I feel like the kid in A Christmas Story, excitedly opening up that present he’d be dreaming of. I am always delighted and inspired by the creative ways marketing teams visually represent thei...

47 new martech companies from latest Y Combinator cohort — the counter-consolidation narrative lives...

Last week, Y Combinator held their Demo Day(s) for their Summer 2021 cohort. This was a massive graduating class: 377 startups from 47 countries. You can read a quick overview of all 377 (!) on TechCrunch, split across part one and part two. I read…

The State of Marketing Operations or Can’t Find a Better Martech

The good folks at BrandMaker recently released a study of CMOs and their perceptions of The State of Marketing Operations. In short, marketing operations has risen from being “an overshadowed marketing function that worked in the background to solve in...

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