6 Tips to Turn Your Customers into Brand Advocates


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Making your customers root for you is one of the most efficient ways to generate traction and attract a relevant audience.

People often rely on recommendations when it comes to making informed buying decisions. They like to hear about the experiences of others before purchasing certain products or services, as it minimizes the risk of making a bad purchase.

Hence, making customers your brand advocates helps you create a buzz around your brand and get more eyeballs.

However, doing this may be easier said than done. Even though your customers are satisfied with the experience you offer them, they’re getting no value from recommending you to others.

Here are six tips that may help you turn your customers into brand advocates and help you generate more revenue:

1. Maintain Good Quality

It goes without saying that consistently maintaining good quality with respect to the products or services you offer helps turn your customers into brand advocates.

A common mistake many businesses make is that they end up compromising the quality of the solutions they offer down the road.

At the start, the quality of the solutions they offer is top-notch because they have to attract the intended audience. But once businesses have enough customers, the quality starts dwindling in the name of cost-cutting.

This is a bad move that may lead you to lose your existing customers, let alone turn them into your brand advocates. So, treat your customers as you expect to be treated by them.

Offering good-quality products or services will lead you to build a loyal customer base that’s likely to recommend your solutions to others.

2. Offer Tailored Experiences

It’s reported that 77% of people not only recommend but are also willing to pay more if a brand offers them a personalized experience.

So, it’s important that you identify the needs and preferences of your target audience and offer personalized solutions.

Be people-focused. Explore the pain points of your customers and offer fitting solutions to them. This will help you earn their respect and make them more likely to recommend your brand to their friends or family.

By offering a custom experience through your solutions, you not only get to retain your customers but also attract new ones through advocacy.

3. Appreciate Your Customers

You should appreciate your customers choosing you over other brands in your respective industry. There may be a number of alternatives in your respective industry that offer solutions that are more or less similar to yours.

If your customers choose to stay and disregard the deals or offers from your competitors, it’s best to express gratitude and make them feel special. There are a number of ways you can do this.

You can simply reach out to them and tell them that you appreciate their stay. Plus, you can also consider offering them additional perks or privileges.

This will make your customers feel appreciated and pave the way for you to turn them into your brand advocates.

4. Efficient Customer Service

Customer service helps you strengthen your bond with your customers and ensure lasting relationships with them.

The journey of your customers doesn’t stop the moment they make a purchase. As a matter of fact, it starts from there.

Remember, you will always be the preferred point of contact for your customers when they encounter issues with the solutions you offer. They rely on you to assist them and guide them when it comes to leveraging your solutions to their full potential.

Hence, offering great customer service plays a vital role in not just retaining your customers but also turning them into advocates of your brand.

You don’t even need an army of customer support representatives to pull it off. You can simply leverage AI, as 64% of businesses are already offering customer support through chatbots.

5. Be Active on Multiple Channels

To turn your customers into brand advocates, it’s essential that you keep them engaged. Make it easier for them to stay in touch with you and facilitate their access to relevant information.

Being active on social media may come in handy here, as it allows you to effortlessly reach over 4.74 billion users around the globe and convey your messages.

However, people may have different preferences and choose different platforms to consume content or interact with brands.

Plus, social media is just a single medium to interact with your customers. You may also consider other channels of communication that facilitate interaction between you and your customers.

Take email marketing as an example. It’s reported that 51% of consumers prefer to be contacted by their preferred brands via email.

Therefore, it’s important that you consider omni-channel presence to ensure effective communication and keep your customers engaged.

Frequent and convenient interactions with your customers will strengthen your relationship with them and make them more likely to recommend your solutions to others.

6. Create Referral Programs

Incentivizing your loyal customers may be an excellent strategy to turn them into advocates for your brand.

Around 90% of people say that user-generated content, such as reviews, greatly influences their buying decisions.

The irony is that even though people rely so much on the reviews of others when it comes to buying things, only 6% of them end up posting them. They feel less motivated to do so because there’s nothing in it for them.

This is where referral programs may help, turning your customers into brand advocates by rewarding their recommendations.

Final Words

There you have it: the six useful tips to turn your customers into brand advocates. If you’ve been wanting to grow your business, customer recommendations may help you raise the bar and significantly boost your conversions.

However, convincing your customers to become advocates for your brand may not be as easy as it sounds. This article showcases a few useful tips that may come in handy and help you convince your customers to promote your brand.

Thomas Griffin
Thomas Griffin is the co-founder and president of OptinMonster. He is an expert software architect with a deep knowledge of building products for the mass market and consistently works to delight his customers.


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