Gegham Azatyan
Gegham Azatyan
I am Gegham Azatyan, co-founder of Dexatel, an award-winning personalized cloud communications platform (CPaaS) launched in 2015. We bootstrapped from scratch to become one of Europe’s fastest-growing companies, serving thousands of small businesses and the world’s largest enterprises. My journey from scientist to entrepreneur, investor, and tech advocate has been fueled by curiosity and vision. With a Ph.D. in history shaping my worldview, I approach communications with a unique perspective, particularly on creating seamless customer journeys for clients and partners.
When the Code Doesn’t Arrive, the License Might Not Either
Last year, Norway's gambling regulator fined Norsk Tipping NOK 36 million. The offense was not fraud. It was not money laundering. A bug in...
RCS From Pipes to Policy: Why Messaging Infrastructure Is Now a Strategic Business Lever
Messaging is no longer a background channel. it is now a visible component of customer journeys, risk mitigation, and margin control. With RCS coming...
Omnichannel or Bust: Why Single-Channel Verification Is a Risk Your Business Can’t Afford
Somewhere in São Paulo, a young woman tries to log in to her bank’s mobile app. Her signal is weak, and the SMS containing...
Banking on Customer Loyalty: The Critical Role of Business Communications in the Financial Services Industry
In banking, timing is everything. Customers expect instant updates on transactions, account activity, and, most importantly, fraud alerts. A delay in notification can mean...
Essential Trends for Engaging Tomorrow’s Customers
To thrive in 2025, companies must embrace innovative communication tools and practices to deliver personalized, immediate and secure interactions to keep pace with the...
Redefining Trust in Customer Communication: The Role of Secure Messaging in Fraud Prevention
How CPaas providers can enhance customer trust and satisfaction by integrating secure, fraud-resistant messaging solutions, offering practical strategies for safeguarding both business and customer...
Is Your Business Wasting Money on Fake Phone Numbers?
Source: Unsplash The exponential growth of accessible personal data in recent decades has increased the importance of accurate data gathering and validation for business owners....
How RCS is Sparking Change for Contact Centers
There’s a growing gap emerging between customer expectations and what traditional messaging channels can deliver. As SMS and email are beginning to keep pace with...
Laying the Groundwork: How a Customer-First Strategy and CPaaS Can Transform Your Business
In today's competitive landscape, a customer-first strategy isn't just a nice-to-have—it's as essential as the foundation of a house. Without it, everything else is...