Tenjit Sharma
PPC vs CPC: Make the Fail Proof Choice for your Ad Campaign
Digital Marketing is no stranger to confusing jargon and concepts, and it seems like every other day, there’s one further discovery of a strategy. Someone active in this environment must have come across the acronyms PPC and CPC. Although many of these concepts are...
Taking a Step Towards Emotional Branding in 2022 & Beyond
Source: Pexels In a single glance, brands must find creative solutions to achieve success in the post-pandemic marketplace. Brands are bringing forward plans to rethink and redesign their marketing models. Brand Marketing comes with a unique set of challenges. Possessing a compelling vision Marketing communication…
7 Easy Ways to Optimize Customer Experience in eCommerce
Customer experience in eCommerce results from customers’ perceptions and based on their interactions with a company, whether it takes place online or over the phone. It wasn’t too long when every company thinks that the key to a winning strategy was in the quality...
How COVID-19 Could Impact the Future Workplaces?
I'm sure you all have been affected by COVID-19 also known as novel coronavirus in some way. Whether that means worrying about your job, elderly parents, kids, or stocking up on essentials to work from home, it's hard to not feel the stress in...
Key Omnichannel Retail Trends To Look For In 2020
In multichannel retailing, a company may use a customer experience strategy for achieving not only the ROI but also business success as a whole. Omnichannel retailing is a broader discipline that is centered around customer satisfaction and ensuring that customers can easily navigate between...
The 2020 Marketer’s Guide Explaining the Benefits of Customer Data Platforms (CDP’s)
In this competitive era, businesses need to maintain the level of research to understand what their customers want, accept, and prefer for saving time and money. Fortunately, there are tools like customer relationship management (CRM) programs that have made it easier to track into the...
Why Companies Should Invest In CSR Policy?
Corporate social responsibility is not a new concept, it is referred to as a corporate initiative to assess and take a certain responsibility for the effect on the environment and also for the benefit of social welfare. India is the first country to make...
The Top Five Challenges Of Doing Business In Dubai
While Dubai is the biggest economy in the Middle East, there are still obstacles and challenges with doing business in the city. In order to be a successful entrepreneur in Dubai, here are the top five challenges of doing business in the city. The Remote...
5 Good Reasons to Buy a Great WordPress Theme
WordPress is a Web publishing software that first launched back in 2004 as a background hobby tool for builders, coder, authors, and hobbyists alike. Since its debut, the software has grown into a major industry hit and that growth was anticipated to keep coming. That...
Top 10 SEO Factors to Improve Website Position
If you want to increase your website traffic and impressions, know what to do to boost your search engine ranking. 1. Posts that meet the needs of search engines Research from Dimensional Research indicates that the top search categories include “bargains,” “safety,” “fast shipping,” “home,”…
How to Get Your Website Ready for Mobile
Are you still relying on a static web page to keep users on your site? If not, you’re probably missing out on millions of mobile searches each month. According to the Pew Research Center, smartphone and tablet use has tripled over the past five...
Open Source E-Commerce Platform: The Pros & Cons
If you’re all geared up to escalate your venture by opening a much in demand online store, this could be a good read for you. A digital commerce site’s design and usability is bound to have a major impact on the growth and success...