WordPress is a Web publishing software that first launched back in 2004 as a background hobby tool for builders, coder, authors, and hobbyists alike. Since its debut, the software has grown into a major industry hit and that growth was anticipated to keep coming.
That growth has continued to exceed expectations and today, 90% of new Web sites are WordPress based, which has some disgruntled developers lamenting that the software is producing too many websites because publishers too easily expect free web content.
It is true that WordPress is perhaps the biggest and baddest of the free content platforms, as that platform was the biggest beneficiary of news after it got raked over the coals for helping circulate the since retracted Russian hacking claims. Regardless of the need to take it down, the tool still does all the heavy lifting behind the scenes to get the job done.
What is WordPress?
WordPress software is a public content management system that now powers some 20 million sites across the world. The software provides a home for websites and blogs that allows them to be setup as simple blogs and simple websites that allow them to function as high as you want them to work. When it comes to using WordPress as a publishing engine, it works on any device that runs a web browser and it offers a variety of hosting options depending on your needs and budget.
Its vast ecosystem of apps and plugins make running your business easier while it also features additional features like commenting systems, analytics, search engines, sharing, social platforms, and news sharing.
As you can see, there is a lot to like about WordPress as a tool and a platform. That said, why would you want to run your business on WordPress, you may ask? Even if it isn’t the biggest player in the growing market, it is a good time to be a user of WordPress with new features continuing to get made available to better the user experience.
Here are 5 good reasons to choose WordPress for your company.
Create Dynamic Media Portfolios
With WordPress, media is easy to add to your website and quickly share with a wide array of audiences. These multimedia documents can include images, videos, written text, and can easily be stored and shared. Usefully, many of these media types can also be shared using social media tools like Twitter, Instagram, and Facebook.
Use It to Create a Digital Magazine
Using WordPress, you can turn your websites into digital magazines where you can use high quality imagery and video and even post to social platforms to attract readers. This offers businesses more an immediate access to a wide audience and then can be easily shared on a regular basis to build a larger audience.
Maintain Micro-Dollars on a Mass Scale
Using WordPress is also a great way to use payment cards as your customers credit card provider and then manage the change of payment information without having to be worried about the risk of exposure to the company or theft of customer funds.
Expand Your Marketing Reach
Having a website that attracts and engages your customers also helps to extend your marketing reach and readership. WordPress can also help you attract new customers through interactions such as contests, polls, polls as well as organizes webinars, presentations, and make using it a part of your marketing push as well.
Optimize Your Web Presence
With WordPress, you have complete control over every aspect of your web presence so that you can keep your website as visually appealing as possible and also ensure your content is optimized for search engines so that new potential customers will find your business in greater numbers.
Check here how digital goldman sydney agency choose the best wordpress themes for online business.