The Non-Annoying Way to Brag about Your Awesome Tech Support Customer Service


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When your tech sup­port divi­sion receives high cus­tomer ser­vice marks, what is your first reac­tion? Do you find your­self trip­ping as your sprint up the stairs so you can shout it from the rooftops? Get­ting acco­lades from your cus­tomers is an exhil­a­rat­ing feel­ing; your cus­tomers, after all, are the dri­vers of your busi­ness, and good cus­tomer ser­vice equates to increased busi­ness and new cus­tomers – just a 2% increase in cus­tomer reten­tion works out to the same math as decreas­ing your costs by 10%.

Any time you receive high cus­tomer ser­vice marks, you should absolutely pro­mote your great results, because the truth is, cus­tomers want to work with com­pa­nies that treat them well. In fact, 55% of cus­tomers will even go so far as to pay more if it guar­an­tees bet­ter service.

The ques­tion is, then, not if you should be pro­mot­ing your stel­lar cus­tomer ser­vice marks, but how do you do it in a way that isn’t annoy­ing? Below are five ways to tell the world your cus­tomer ser­vice rocks, in a non-annoying way.

Method #1 to pro­mote your tech sup­port cus­tomer ser­vice: Your website

When cus­tomers want to research your com­pany, con­tact you, or get answers, where is the first place they prob­a­bly go? Most likely, they’ll go to your web­site. This is why your web­site should be the first place that you pro­mote your out­stand­ing tech­ni­cal sup­port cus­tomer service.


If your web­site doesn’t yet have a blog sec­tion, ask your web­site designer to add one in. Blogs should be infor­ma­tive, talk about your ser­vices, and most of all, pro­vide valu­able infor­ma­tion to your cus­tomers. Write blogs that specif­i­cally address your cus­tomer ser­vice, and include cus­tomer tes­ti­mo­ni­als about how great your cus­tomer ser­vice is.

Case Stud­ies:

Ded­i­cate a whole tab on your web­site that is just for case stud­ies . Write up case stud­ies for var­i­ous cus­tomer cases/companies that you’ve worked with. The case stud­ies should demon­strate how your team helped address a prob­lem, dis­cuss how the prob­lem was solved, and con­clude by detail­ing how the customer/company you helped ben­e­fited from your work.

Method #2 to pro­mote your tech sup­port cus­tomer ser­vice: Social media

Social media is a fan­tas­tic way to pro­mote your tech sup­port cus­tomer ser­vice marks. The trick is to get cus­tomers to say it for you, because there’s noth­ing like third-party cred­i­bil­ity to get your story out.

Ask your cus­tomers to share their expe­ri­ences of work­ing with you on Twit­ter, Face­book, and even sites such as Yelp. It’s per­fectly accept­able to offer your cus­tomers incen­tives or future dis­counts if they leave reviews for your com­pany. Once you start to receive social media acco­lades, re-tweet, Face­book post, and re-post on your site and sites in your busi­ness cat­e­gory. In other words, ride that train! Social media is a fan­tas­tic plat­form to spread the word, and when you have enthu­si­as­tic cus­tomers, they’ll likely help you spread the good news.

Method #3 to pro­mote your tech sup­port cus­tomer ser­vice: LinkedIn

If you think LinkedIn is just a great forum to post your own per­sonal busi­ness expe­ri­ence, think again. LinkedIn has become a hub for busi­nesses and indus­tries to share infor­ma­tion, find com­pa­nies to work with, and mine for customers.

If you don’t yet have a LinkedIn page for your com­pany, cre­ate one. Then, start fol­low­ing other busi­nesses in your cat­e­gory, con­nect with cus­tomers through their LinkedIn pro­files, and start shar­ing your good news. LinkedIn allows you to link to arti­cles and case stud­ies you’ve pub­lished, and it’s a great method for you to pro­mote your tech sup­port cus­tomer service.

Method #4 to pro­mote your tech sup­port cus­tomer ser­vice: PR

Good, old-fashioned PR is still a must for pro­mot­ing your com­pany. When you receive high CSAT scores or Net Pro­moter scores, write up a press release. Pro­mote the press release online through sites such as or Send it out to trades that are in your indus­try, pub­lish it on your LinkedIn page, your web­site, and pro­mote the link through social media. Even if the story doesn’t get picked up by an out­side news source, if you pro­mote it enough online, chances are, it will show up promi­nently on search engines.

Method #5 to pro­mote your tech sup­port cus­tomer ser­vice: Your branding

Finally, your brand­ing should reflect the type of cus­tomer sup­port ser­vice you offer. You can make it part of your tagline, “Voted #1 in tech sup­port” or you could even cre­ate graph­ics that com­mu­ni­cate the mes­sage. Include the tagline or graphic on all of your printed and online mate­ri­als – includ­ing your busi­ness cards, sta­tion­ary, and, of course, your adver­tise­ments. When your cus­tomer ser­vice becomes a part of your brand, your customers will start to asso­ciate your name with great cus­tomer care.

Don’t be afraid of a lit­tle self-promotion – some­body has to tell the story!

When you get great cus­tomer ser­vice marks, you should be the one dri­ving the story. Use cus­tomer tes­ti­mo­ni­als, your brand­ing, and of course, social media to help you spread the news. Don’t be afraid of self-promotion – just make sure it’s done taste­fully, and that your cus­tomers can still eas­ily find prod­uct infor­ma­tion, con­tact infor­ma­tion, and reach your cus­tomer ser­vice reps with­out hav­ing to wade through annoy­ing land­ing pages that are all about your cus­tomer ser­vice mes­sages – because remem­ber – you still need to focus on offer­ing great cus­tomer service!

Republished with author's permission from original post.

Jodi Beuder
We help organizations create a positive connection between customers and brands. We promote synergy through integration as it builds on the decades of collective history of renowned expertise. MHI Global is your comprehensive source for customer-management excellence solutions to compete in today's ever-changing, customer-centric environment.


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