Top 10 SEO Factors to Improve Website Position


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If you want to increase your website traffic and impressions, know what to do to boost your search engine ranking.

1. Posts that meet the needs of search engines

Research from Dimensional Research indicates that the top search categories include “bargains,” “safety,” “fast shipping,” “home,” “electronics,” “paraplegic” and “specialized.” When you publish such content, you’re improving the reach of your website for the rest of the search engines. By displaying the current popularity of your brand and industry, you make it easier for other businesses to borrow from your promotional strategy.

2. Appropriate language

Search engines are indifferent to whether your content is written in a clean or profane tone; all that matters is that it makes sense to the search engines. Let’s say that someone wants to learn how to tie a bow tie. Rather than using a long message about the importance of fashion, tell them that it’s helpful to know how to tie a bow tie. That makes sense and it fits the range of search engines’ objectives.

3. Search-friendly type and colors

Search engines are watching. Use the right type of text and, in case of grayed-out text, it’s more useful to switch to red background. The key here is to color things that appear on screen red. You want them to have a natural look and feel, as if they were part of the content itself.

4. The right imagery

The right images can go a long way to improve page rank, so it pays to have them in place in advance. The right style and format for images is important, too.

5. The right click

If you want to create an engaging and memorable webpage for your search engine queries, make sure that the most successful users can achieve this. I’ve noticed that key words aren’t usually the most important things: it’s how people’s actual searches are structured that counts, and Google generally likes to recognize things that rise to the top of those searches.

6. The right icons

The most frequently cited measure of site quality is the number of blue links to your page; to get higher ranking, you should optimize your website for these link-laden domains. Also, you’ll want to add the proper amount of images to your pages and add as many annotations as possible to each. This will result in the columns of photographs and words that make most sense to the search engines. You can also mix up this posting by enclosing a very prominent link to a search engine optimization book or article.

7. Quality browsing

Those ugly indentations on your pages? They’re to capture the proper audience — to give them an exciting sense of what’s going on and where you’re going. Include scrolling charts, or at least this one:

8. The appropriate fonts

Yes, there are engines that prefer fewer typos and too many misplaced numbers, but that’s probably not your issue. What’s important is whether the formatting of your pages lets people know what’s important to them and what’s not. Have you ever switched between a text document and a spreadsheet? The formatting of the document matters.

9. Cater to the devices users use

Sometimes users don’t understand what their web browser is doing, so they may open your website through one of many other search engines, even when they can directly access the website using your own engine. Your website must be in their way.

10. Write with confidence

After these 10 rules, your website is more than worthy of search engine traffic. You’ll find that, when users click on your site, they trust it a lot more than when they click on someone else’s website. Just act as if you don’t have much competition.


When it comes to your website, making these changes is much more important than being first in line at an organic search engine listing. If people prefer to call on you when they want a flat iron, a dishwasher or something else, you’re ahead of the game. But your website’s ranking is determined not by demand from the search engines but by how your content positions on sites that people have to look up, and that’s where you need to improve. Web Design City in Brisbane help you to make brand your identity in digital world.

Tenjit Sharma
Tenjit Dev Sharma is Senior Marketing Manager (Product) at BetterCommerce, Delivering enterprise scale commerce for D2C brands and mid-market retailers.


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