Kathy Klotz-Guest
Kathy Klotz-Guest
For 20 years, Kathy has created successful products, marketing stories, and messaging for companies such as SGI, Gartner, Excite, Autodesk, and MediaMetrix. Kathy turns marketing "messages" into powerful human stories that get results. Her improvisation background helps marketing teams achieve better business outcomes. She is a founding fellow for the Society for New Communications Research, where she recently completed research on video storytelling. Kathy has an MLA from Stanford University, an MBA from UC Berkeley, and an MA in multimedia apps design.
Your Team Is An Improv Group
Your Team Is An Improv Group Your team IS an improv group. Collaboration Is What High-Performing Teams Do Every team in a business setting is…
How Improvisation Makes Us Better Marketers and Better People
And not in that order. Improvisation has changed my world. It’s changed everything in 20 years for me. It’s not just about honing your funny…
Business Storytelling Truth: And Nothing But the Truth!
Business Storytelling Truth in a World of Fake News I was on a podcast recently with friends and colleagues to promote our StoryCo Conf in…
How Mixed Reality Will Change Business Storytelling
Sharing Experiences (Source: Unsplash.com) Lots of big brands today are experimenting with mixed reality tech – virtual reality (VR) and augmented reality (AR) to create...
Building a Customer Service Culture Through Storytelling
Her name was Vanessa L. and she had bright purple hair. She was a rock star. And so was her hair. It had spikes...
Beyond Product Content: A Chat with Robert Rose
Product Story: Beyond Product Content – My Chat with Robert Rose Not too long ago, I had the great and fun fortune of being able...
Improv in Business Customer Service and Crisis Communications (video)
Improv in Business Customer Service Source: etherspeak.com On May 25th, Gary Ware, fellow improviser and marketer, and I chatted about improv in business customer service…
Break the Fourth Wall for Brand Storytelling Success
Last year I wrote a piece about live streaming (I was honored that it was a top ten post on Convince and Convert for...
How Open-Mic Content Grows Audiences
An open-mic content mindset can help companies tremendously. First, let me back up and define “open-mic.” How to Create Open-Mic Content to Grow Audiences Typically,…
Ten Brand Commandments – Co-Created Content
A Little Background Vincenzo Landino and I chatted a few weeks back for his Brand Boost podcast. We talked about improv and marketing, Happy Days,...
Bust Boring Content! Sheet Fitters Example
Bust Boring Content! I hear this a lot: “I work in a boring industry or I have a boring product. There isn’t much I can...
Why John Oliver Rocks Content and So Can You
Why John Oliver Rocks Content John Oliver, Source: Youtube.com, This Week with John Oliver I love John Oliver. He’s up there in my comedy pantheon…
How Brands Use Live Streaming Video
My article first ran on Convince and Convert. I am a storytelling and comedy nerd, a marketer, and a comic improviser. I know how important...
Why a Story Gap Kills Sales and What to Do About it
Why a Story Gap Kills Sales Source: gratisography.com What is a Story Gap? Every buyer has a story about his or her work, what’s wrong,…
Nonprofit Storytelling: How to Tell a Powerful Nonprofit Story
On March 10, I had the great fun of hosting and participating in a blab on Nonprofit Storytelling: How to tell a Powerful Nonprofit...
How to Tell Your Brand Story
Every company is trying to tell a better story today about its business. Why? Because storytelling is the best differentiation any of us has! And...
Good Storytelling Goes Bad: The Savior Story
Sometimes good storytelling goes bad. It happens. We have great intentions and we mean well. We’re passionate and we’re on fire, and we want...
Seven Ways to Improve Your Business Storytelling in 2016
Want to Improve Your Business Storytelling? Here are Seven Ways to Raise Your Game in 2016 Source: Wikipedia.org I am super passionate about…
Successful Storytelling Means Going Bigger Than Your Company
Successful Storytelling Means Going Bigger Than Your Company I saw Tony Hsieh speak years ago and he said something I’ve always believed (and I know...
How to Humanize Social Media and Content Marketing
How to Humanize Social Media in 2016 and Why it Matters Being Human in Social Media and Content Marketing Means Being Mindful That PITA. You…